Got a great idea for a new product?
Congratulations! You're about to embark on a journey of a
lifetime! Getting a new product to market is a whole new learning
experience. It's exciting, challenging, frustrating, confusing,
potentially rewarding, and, unfortunately, filled with rip-off
artists.
Before you start calling 800 numbers and
responding to ads in the back of magazines, read on. Inventors Digest provides no marketing services for inventors so we're here
just to inform you. Follow these tips and your journey will be much
safer!
* When you call a company or individual who may
have services to help you get your product on the market, ask the
following questions:
1.) How long have you been in
business?
2.) Who are the officers of the corporation and
what are their qualifications?
3.) Please give me a list of clients with whom
you've done business. THIS IS THE MOST IMPORTANT QUESTION! It they
say, the client list is confidential, RUN! The inventions are
confidential, NOT the clients! If they say they'll arrange a
teleconference between you and a satisfied client, RUN! You should
be able to contact their clients and they should give you a BIG
list, not just one person!
* Don't be pressured by pushy salespeople!
There's no hurry for you and their only hurry is to get YOUR check
in their bank account!
* Don't bother calling the Better Business Bureau
for a reference.
* Call the Attorney General's Office in your
state and the state in which the company is
headquartered.
* Join an inventor's organzation to network with
others who have gone before you!
* Read. Read. Read. Learn all you can about the
process of new product development so you can make informed
decisions!
* Contact the United Inventor's Association of
the USA to see if a company you're considering is on their Hit
List!
Good luck with your concept and we wish you
a safe and prosperous journey!