Is it possible to license one product to more than one company?
Forums » Branding/Packaging » Topic
| Licensing | |
|---|---|
|
Darwin Roth
|
|
|
|
|
|
Darwin Roth
|
Probably exclusive. |
|
Darwin Roth
|
Thanks guys, I had always thought one license per invention. Since I have not dealt with this yet I figured I would come to the team. Scott, I wanted to do what you are doing, I am having challenges getting new stores and since I make my product, the bigger I get the less able I am to make product. I am being forced to look at licensing as my next step. |
|
Anthony Costa
20,500
Insider Points
|
How does EN handle the license agreement exclusive or non-exclusive?? |
|
Scott Thieman
|
I think the best (if not only) chance of obtaining multiple agreements is if you have already assumed the risk and are manufacturing (or have sourced and financed) already. To have a licensee assume any risk with a non-exclusive agreement will be a hard pitch to throw. I continue to refine the manufacturing so that when large contracts come my way I can fulfill and be profitable. If a licensee comes my direction, the odds that I’m willing to sign an exclusive agreement become less and less. That is only because I’ve assumed the risk. Although I know I’m not in control of any outcome, I prefer to have the best hand that I can have. That means I need to continually improve my hand and learn how to play the game. One Ace needs to have 4 other cards to have a hand to play. Sometimes you can throw an Ace and win, other times you need to show the entire hand. |
|
Eric Huber
702,500
Insider Points
|
It is rare, but it’s possible if the multiple companies operate in distinctly different markets and/or geography. |
|
joseph jackson
121,250
Insider Points
|
I believe if the license agreement is nonexclusive then you can give several parties the right to produce and sell your product. |
« Return to the forums index page