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The Determination of Wile E. Coyote
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Roger Brown
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I wrote this a while back but could not bring it to the front again due to it being locked. So, I am starting it over because I think this is a topic many Inventors need.

Granted there have been numerous Inventors throughout the ages that have helped push human progress to the next level. I want to discuss one such Inventor that has been sadly overlooked. His name is Wile E. Coyote.

Yes, I know he is a cartoon character. Yet, he has qualities we all need to emulate to be the best possible Inventor. If more of us possessed his drive and willpower who knows what levels of achievement could be reached.

If you have ever watched a Road Runner, Wile E. Coyote cartoon there is a hidden lesson to be learned. We all know that the Coyote never catches the Road Runner. That would have ended the show if he did. What I want to focus on is Wile E. Coyote’s drive and creativity.

Wile E. Coyote has that special X-Factor that most Inventors lack. Wile E. Coyote has the drive to get back up and try again and again and again, no matter the odds, no matter the obstacles.

Here is a character that has been blown up, smashed, electrocuted, run over by a train, a truck, a steam roller, cut in half, set on fire, fallen from every known height, been shot out of a cannon, clung to a speeding rocket sled, tied rockets to his back, his shoes, and faced countless other dangers all to attain his goal, catching the Road Runner

Most Inventors stop at the very first road block they hit or rejection letter they receive and give up. Not Wile E. Coyote. When one attempt doesn’t work out as planned he pulls himself together, dusts himself off and is back at the drawing board thinking about his next plan of attack. He is always coming up with a new way to meet the same goal. This is a major lesson for Inventors. If you hit a wall, or get a rejection, stop, evaluate why you hit the wall, what are your options, devise a new strategy and move on. Learn from your mistakes and seek a better way to get to the goal you are wanting.

Look at different Inventors in history. They all had some version of Wile E. Coyotes’ X-factor. Do you think Edison made the light bulb on his first attempt or Alexander Graham Bell got the telephone right the first time. It was all trial and error, with a heavy dose of error. It is said that Edison tried over 10,000 times before he got the light bulb right. When asked about it Edison stated that he did not fail 10,000 times. He just found 10,000 ways that will not work. That has to be the ultimate optimist glass half full response in history.

Do you have the determination to try something that many times to get your end result? The common thread that ties most famous/successful Inventors together is they did not give up. Yes, they were disappointed that things didn’t work out on the first attempt, but they were able to look at their failure and come back to the problem from another angle. If this new angle doesn’t work they try again and again. They are constantly thinking outside the box.

Wile E. Coyote never limited himself to one option. He used his creativity to explore ever avenue available. If he failed, it only made him more determined to make the next attempt work.

That is why I think Wile E. Coyote is the poster child for determination. No matter what you throw at him he is right back at it trying again and again. He never loses hope of attaining his goal. He knows he can accomplish his goal. It just hasn’t happened yet.

This attitude is one that every Inventor needs to succeed. It is very easy to get depressed about getting a “NO” and just letting everything drop. No one likes rejection. Especially when it is an idea you have that you are hoping will provide you with income. What defines you as an Inventor is your response to rejection. I am not saying just dismiss the rejection. I want you to honestly look at the rejection. Consider their comments and see if you agree or disagree with their assessment. Are there things you need to address and correct? Are you getting your inventions benefits across to the reviewer? Use these rejections to redefine and upgrade your invention to be the best it can for your next presentation.

Learning to adapt and improve are key attributes for an Inventor. The more you learn from your mistakes the fewer mistakes you will hopefully make. You will never reach perfection, but as our friend Wile E Coyote demonstrates you can’t give up if you want to reach your goal.

posted October 08, 2011 07:03 (
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Roger Brown
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posted October 09, 2011 10:41 (
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Pete Goncalves
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Roger… only in the past year have I ever put my talents of invention to the test. First at another online product development site, and now here at Edison Nation. So only in the past year have I felt the bitter, bitter taste of rejection from this entirely new outlet for creativity. (apart from my regular day job as 3D illustrator and CAD pro)

Friday I received a Red on an idea that I really had high hopes for (Irwin Tools)… mainly because it was one of those rare Ah-Ha! insights that just pops up, and makes ya smile. Not too long ago such a rejection would have brought with it a huge wall of doubt that would kept me from moving forward with a new idea for days/weeks. I’m happy to say that it’s Sunday and I’ve already started hammering out a new submission.

As I keep at this, I still sit back and doubt whether I have the creativity and drive it takes to be a serious inventor, but the fact that rejection is getting easier makes me hopeful — oddly enough.

I really enjoy your contribution to the forums and this thread is no exception, thank you!

By the way, on a very related theme… I saw a fun movie this weekend… ‘Father of Invention’ w/Kevin Spacey.
I fear it may not be Oscar material, but a great cast and I think enjoyable to anyone with an inventive spirit.

posted October 09, 2011 10:32 (
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Laura Anderson
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I know that feeling. 2 years ago I filed a provisional patent( utility) but ended up losing it because I didn’t have the funds to file the regular patent and I also didn’t research the process thoroughly. Needless to say it was very disappointing. But because of that, I now know a lot more about the process and the importance of research. Rejection is just an obstacle. Henry Ford went bankrupt 4 times before his “idea” caught on. Babe Ruth hit like 600 or 700 home runs, he also struck out over 1300 times. If you are passionate about something, never stop and don’t listen to the nay sayers.
Ps. you guys all treat each other like a family here and are very supportive of each other. Im glad to be here.

posted October 08, 2011 13:56 (
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Ralph Machesky
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Great post and lesson- albeit from an unlikely source; a cartoon. ; ) Wile E. certainly had the drive and relentless determination to achieve his goals, but he also seemed to overly complicate things. Many inventors know what they want to achieve, but fail to simplify the way they do it. Inventing is like a mathematical fraction problem: it is easier to work with that big fraction if you reduce it to the least common denominator first. Daunting challenges in product design, manufacture or sales execution are the same: reduce the complex to the simplest elements you can, and the difficult becomes that much easier. Wile E.‘s design and execution was almost always too complicated, which led to muiltiple points of failure, cost and poor results. It has been said many times before…because it’s the truth: K.I.S.S. (Keep It Simple Stupid)

When I invent anything it is always my goal to follow the 3 ’F’s (form, fit, function), but also to make it as simple as possible. Complex things have uses, for sure, but can you reach your goal by removing a part or step? Can you make it smaller, lighter, and less complex? THAT is the ‘Holy Grail’ of design- not just creating your invention, but re-inventing your own design. If you don’t… someone else will.

posted October 08, 2011 12:44 (
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