Hi Alexa
I can’t wait until I have a product that gets to the creative team.But til then I remain on 3G:)

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Hi Alexa,

What are the first 3-5 things you consider when naming a product?

And, if it comes down to a decision between two names, what is the deciding factor?

Thanks,

Kurt and Becky

Hi Kurt and Becky-

Thank you for your post. I’m sure many others out there are also wondering how we come up with our names!

The most important things we consider when naming are: product category, end user, and functionality. A kid’s toy will have a much different name than a new tool. We also consider URLs in naming, trying to give every name a clear and easy domain for people to find it. Once our group has narrowed down a list to anywhere from 2-5 names, we pass them around the company to see what everyone’s consensus is. We also have our patent and trademark lawyers check for any possible similarities in the category. All those things combined help us make a final decision. Hope this helps!

Alexa

Hi Alexa,

Edison Nation is a great site for inventors in all stages except for one thing that seem to bother me and not put my product on live search.I understand you have to give a little to get a little but what if your giving a lot and getting a little in return. for expamle your “As Seen On TV” product live search is a good oppertunity for any inventor to pursuit and get their Idea out there. You’ve mention that you will get $2500.00 if Seleted and a 20 year pay out for every year up to 20 years. I think that is great for someone with just an idea and who has not even contribute a penny toward its idea.Therfore the company is taking all the risk. But what about those inventor who already spent thousands and is in a more higher stage then the just the Idea guy? What if your product is up and ready for sale and it just missing that one thing, getting the word out (advertising). I mean I’m in the manufacturing stage and getting the same offer as the idea guy.

Hi Keith,
That’s not exactly a question for the Everyday Edisons Creative Team. It would be better posted in the Live Product Search forum: http://www.edisonnation.com/forums/expert-q-and…

But I’ll answer it anyway :-)

If you have already manufactured your product and have been planning on building a business to sell your product, the Live Product Searches probably aren’t the best fit for you.

We have, however, found many inventors who have gotten to the manufacturing stage and realized they weren’t interested in running a business (or paying the manufacturing/tooling costs) – they just wanted to see their product on store shelves. The fact that their product is manufactured and ready to go is a great plus for them when presenting to a retailer via a Live Product Search so it most often will give them an edge. So their financial and time investment is to their benefit even in the Live Product Search arena.

Those in your shoes are the exception to the rule but there are still pros and cons to either commercialization strategy (and there are other strategies, too). At the end of the day, it comes down to which is the best fit for you. If you decide to build the business and take it to market yourself (sounds like that’s already the path you’re taking), we still have help for you. Check out forums, videos, skills & needs database, and education section as you take your product to market. Even better? Start a microblog on your profile page and tell us all how it’s going so we can learn with you.

Dear Matt:

Thanks for the responses and information you given.I’m just a little unsure if I want to go with the “As You Seen On Tv” offer knowing that I have a online business and selling the product now. Is the selling great? No, and it not bad either, but it would be great if I am selected as one of the finalist.Then again My business and the control of my product would be out of my hands base on the contract agreement. It’s a tough decision to make on my part.

Thanks

Keith wingfield