Gary,

Here are my inexpensive ideas for you to consider. You could skip the letter in an envelope idea and go straight for the informative, colorized, professionally printed, over-sized postcard. Nothing to open!

However, if you have specific companies in mind and have their addresses handy (google the company), put together a laser color pamphlet, it only needs to be a few pages to present your product. Then go to the post office and pick up a stack of free flat rate mailing envelopes (about $5 each for postage thru the lower 48 states). Sending out your pamphlet, with a nicely written cover letter, in a USPS, letter size envelope should get someone’s attention. I am assuming that if you can get hooked up with even a few companies, your product will speak for itself, and you may be able to get testimonials from some of those companies to use in the future.

I have used this tecnique in the past for a company that I used to work for. We needed to target specific companies, and it usually worked. In my cover letter, I would address the head of the company, or the Purchasing agent, and let them know that I would be calling them in a few days to set up an appointment to discuss our product, and included my contact info ‘incase they had specific scheduling needs’. If you have a DVD type presentation of your product in action, include it with the pamphlet and cover letter. GLTY

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I’ve read where people suggest finding a phone number and the name of the right person in the company you want to talk to and not relying on mail being opened.

I know nothing about the products you mentioned above, but I do know you can find publications on anything. I would contact them and see if there isn’t an angle for them to do an article on you and your company products. You can assume some of your target people will be reading these types of publications.

http://www.asphaltmagazine.com/archives/2004/Fa...

http://www.asphaltinstitute.org/Upload/Quiet_Pa...

http://www.lsuagcenter.com/en/communications/pu...

http://www.finehomebuilding.com/item/4822/which...

Have you considered approaching architects so they could spec. your products? What about the government? (I posted something recently about how to contract with the govt.)

Every group has associations and meetings – have you researched the different organizations? Sometimes calling and asking if you can be a guest speaker and do a presentation is a good approach.

I belonged to ABC (Association of Building Contractors) and BIA (Building Industry Assoc.) for years and each group had divisions (demo, concrete, electrical, etc.): maybe you could research their membership lists.

Is your idea protected? If not, the problem is more difficult. Maybe approaching a small but successful asphalt company, or wherever else the product would fit, and have them sign an NDA and see if they would do a partnership with you – or whatever else would work.

Good luck….