Ron,
One link I could suggest you look at is http://airamerica.com/
I know they are open to innovations as one of our distributors did a 15 minute interview regarding our product. It was supposed to air on a Sunday night. Unfortunately the segment did not run as promised, we were hoping it would air and be picked up by the many affiliate stations.
As an aside – If had had a dollar for every piece of media we were promised, that never materialized I could treat myself to a big steak dinner.
My thoughts on securing radio coverage. Of the 74 pieces of local, regional, national and international media attention we received in that last few years only two have been radio. My wife and I work hard to secure all kinds of media, so that fact that radio is such a small percentage of our media portfolio speaks volumes.
First you need to find a radio show that is a fit for your product and then you have to make contact with a decision maker and unfortunately there just as many gatekeepers in radio as in other forms of media. One radio program we did air on was The Aware Show in Los Angeles. They do an on air fundraiser annually. Donate product, and they give a description then auction them off. The show would not be a fit for your product, but there may be stations in your area with a similar auction program.
Unfortunately radio spots regarding our product did not translate into significant web sales as compared to blogs, newspapers, glossy magazines and television. Part of the problem with radio is that any product mentions during peak listening hours are usually paid advertising. The other radio interview we did ran at 5 am on a holiday, predictably with dismal results.
I have been analyzing what we could do different to benefit more from any future radio exposure. If you get a chance, I think it would help to be as dramatic as possible in your product presentation. Try to plant a visual hook in the listeners mind. Possibly the problem is just the ethereal nature of radio. The listener hears the broadcast, thinks the product might help them, but easily forgets the message. Research has shown that people need to hear a radio promotion 20 or more times before it registers with them. Hence, those annoying “ear worm” jingles advertisers use to plant their message.
Hope this helps.
