The hits keep on coming for our Innovation Fund!
Today, we’re pleased to announce that Jason Watson’s idea has been selected from our Pet Innovation Fund Live Product Search!
Jason’s idea will now move on to the Concept Research Phase, our first stage gate after selection for the Fund.
I’m going to cut/paste the description of the Concept Research Phase from an earlier announcement so everybody knows what the next steps will be in commercializing Jason’s idea:
Historically, just about every product ever created on this planet has gone through a series of stage gates, passing each one on its way to a store shelf. And yes, it’s possible that a product may fail to pass from one stage to the next but reaching this level means that it’s on the fast-track to our development process and that we’ll be putting all of our resources behind it to do everything we can to make it a success.
Don’t let the name “Concept Research” fool you – this is a very active phase where we’ll not only be analyzing the market and getting inside the heads of the end-users, but we’ll also be re-imagining his product and its applications once we have all of the research under our belts.
Jason is in for quite a ride! Congratulations Jason!
To read more about Jason’s story, check out our blog: