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ASOTV-II
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Carol S
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Post your progress!

My guess is that the ASOTV people were so happy with our ideas before and now they are back for seconds!

Good luck all!

posted April 30, 2009 11:50 (
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penster
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Hi Carol

So, as I understand it, even if our submission is with BB&B we can submit it to the ASOTV as well?

Thanks again, you are such a help.

Good luck to all!

posted April 30, 2009 11:53 (
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Matt Spangard
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You’re right Carol! We also just announced one of the three finalists has been selected for the first search. The other two finalists are still in consideration as well.

Please don’t post questions here – post them on the official LPS thread so that John doesn’t miss them: http://www.edisonnation.com/forums/expert-q-and…

Oh, and if you click that link, you can find out who was selected for ASOTV 1, too :-)

posted April 30, 2009 11:55 (
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Carol S
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You sure can have one idea submitted into multiple searches. Right now, I have about 3 or 4 ideas still in the running in about 3 different searches.

When you roll an existing idea into another search, it will automatically show up on your dashboard as G3. I found it really ironic when I submitted a new idea to LB, and also rolled it into BB&B. It sat on G1 on LB for a while, but was on G3 in BB&B. Go figure!

Matt’s right – no official questions here, this is just for encouragement and building excitement!

Also, John M just posted that Phil Avery’s product idea was chosen in the first ASOTV LPS. Congratulations Phil!

posted April 30, 2009 11:58 (
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Matt Spangard
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That’s right Penny. And one of the many benefits to your gold membership is that you can opt it in to this search for free :-)

posted April 30, 2009 12:00 (
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Carol S
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Matt, I just want to thank you and all of the EN team for all you do. I can’t imagine how many hours you must spend to make all of these dreams come true for so many people. And, the fact that so many sponsors have returned for a second LPS really speaks well of EN! I believe that the good times are really just getting started and I can’t wait to see what happens next.

posted April 30, 2009 12:04 (
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Colonel Steve "Chris" Austin
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My dash is stuck at G7 for ASOTV-II. Just kidding, I am looking forward to this LPS. I was bummed that I wasn’t’ a member for the first, so I appreciate this second chance :) Best wishes to all!

posted April 30, 2009 12:04 (
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Carol & Matt:

Thank you! And Matt, ditto on Carol’s last post.

Good Luck to All!

posted April 30, 2009 12:07 (
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Matt Spangard
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Thanks Carol & Penny. That means a lot to all of us!

posted April 30, 2009 13:31 (
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Diana Timmons
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Oh! What fun!! I was hoping that ASOTV would be back. I came here too late for the first one. I’m am so completely amazed and impressed by the Edison Nation experience. I’m having the time of my life — even if I collect some Rs along the way, this experience has changed me already. Being part of all this makes you think bigger, and dream bigger.

Totally excited for this one! THanks Edison Nation! : ) Oh, by the way, it must have been fate. My husband bought me an ASOTV classic, the Snuggie last night! LOL. A premonition??

posted April 30, 2009 13:42 (
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Toni LaCava
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Hi Diana, I too purchased the Snuggies and we love them too.

posted April 30, 2009 14:12 (
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Toni LaCava
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Congratulations To You Phil. Way To Go!!!

posted April 30, 2009 14:15 (
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robert of Wv
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i wonder if you went out as a finalist on the asotv-1 is there any use in submitting it again to the new search?

posted April 30, 2009 16:03 (
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Just Cheryl
cheryl

Robert,
As you are a Gold Member your idea is automatically considered for the ASOTV II LPS, as long has you have not “opted-out” Submitting it is a good idea, that way you are assured it will not be overlooked and you get the added bonus of having adashboard to monitor it’s progress. John said that there were many ideas from ASOTV I that would be considered again in the ASOTV II LPS, I beleive that is why they are running the contest again [quickly]

posted May 01, 2009 06:52 (
)
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Sir Edward
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CNBC Special Report
It’s a $150 Billion industry, promising people everything from perfect abs to the Perfect Pancake.

Two minutes or less of carefully-crafted commerce aimed solely at making you buy, and buy NOW! A 25-year-old industry whose sales are increasing, despite today’s turbulent economy.

CNBC Emmy-nominated Sports Business Reporter Darren Rovell goes inside the big business of direct-response infomercials that’s made the Snuggie, ShamWow! and the Ginsu Knife household names.

Rovell sits down with the industry heavyweights like inventor Ron Popeil, pitch man Billy Mays and Telebrands CEO AJ Khubani, tests which products are busts or buys, and uncovers the psychology behind why some sales pitches strikeout while others are hit out of the park.
_______________________________________________________________________

AS SEEN ON TV
In a special one-hour report, CNBC takes a look inside the multi-billion-dollar infomercial industry, which is thriving even as the economy slogs through a deep recession.

— Premieres Wednesday, Apr. 22 at 9p | 10p | 1a ET
— Re-airs Sunday, Apr. 26 at 10pm ET
— Sunday, May 3 at 8p ET
— Tuesday, May 5 at 9p | 1a ET
— Sunday, May 17 1a ET

Or you can just watch it here…
http://www.hulu.com/watch/69482/cnbc-originals-…

posted May 03, 2009 10:51 (
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Thanks Sir Edward for the info. Just programed by DVR to record the show.

posted May 03, 2009 13:02 (
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robert of Wv
badone1965

well i went to finalist on the first ASOTV so maybe i`ll get lucky this time… and so might the rest of you, the should have called EN “chance” instead.. lol

posted May 03, 2009 13:04 (
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Toni LaCava
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Thanks for the video Eddie, just finished watching it.
50 billion that’s pretty darn good.:)

posted May 03, 2009 15:54 (
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Phillip Avery
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Good luck to all on the ASOTV II search and thanks for all the support you’ve given me on these boards. I’ve said it before and I’ll say it again this is a great community and we are all in it together. I hope they find more products to make from lots of us here. I’ve got to rummage through my ideas they haven’t seen yet and find a few that work to enter!

posted May 03, 2009 16:09 (
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Toni LaCava
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I’m sure you will find a couple Phil. :)

posted May 03, 2009 16:20 (
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Suzanne Moilanen
adamsuz

Got some movement today…G2.5

posted May 11, 2009 17:44 (
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allison PA
alipal

YAY Suzanne !!!!!!! green movement is good :-)

I have faith in you Phil – you’ll knock another one out of the park for sure. you’re a real asset here – you’re success inspires us newbies:-) Do you still live in PA ??? If you know of any trade shows in the Philly area could you give me a heads up. I’m in the Poconos – only about 2 hours (less w/o trafic)to get to Philly.

I have 2 at G3 but they are at G3 cause they were already in the system for the LB & BBB searches.

posted May 11, 2009 18:42 (
)
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Suzanne Moilanen
adamsuz

moved a bit again…finally got to G3!

posted May 14, 2009 18:13 (
)
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tiffany monday
collarbownes

I have just submitted an idea and. was wondering. I am sitting at a 2.5 and i thought if you were at a g3 in other searches you automatically went to a g3 in others. Does anyone know? Thanks.

posted May 15, 2009 08:44 (
)
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tiffany monday
collarbownes

I also had to actually go in and pay again to submit to asotvII. I thought it automatically got submitted. Does that sound right?

posted May 15, 2009 08:46 (
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Carol S
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Tiffany, did you go to the open searches section and click on submit an existing idea or submit a new idea?

If you clicked on submit an existing idea, a drop down menu of all the ideas in your database comes up and you pick the one you want, click submit and it is entered into the new search. Rolled over ideas automatically go to G3. Since you paid again, you probably clicked on submit a new idea and had to retype your entire submission right? If this is the case, you may want to send an email off to the EN team and ask them their advice.

Hope this helps. Good luck

posted May 15, 2009 09:22 (
)
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Just Cheryl
cheryl

Tiffany,
You do not mention in your post if you are talking about the same ‘idea’ or not. If it is the same idea you have already submitted and you are a “Gold Member” and I see that you are, I have a question: Where you a Gold Member at the time of your original submission? [not that it should matter]
If it is not the same idea you have previously submitted you should not have to pay again as long as you click on the “submit an existing idea” button.

Again, if it is the same idea, and you selected “submit an existing idea” it should automatically advance to G3, whether or not it has reached G3 in the original LPS.
I hope this helps.

posted May 15, 2009 09:26 (
)
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tiffany monday
collarbownes

Thanks for the info! Yes it was the same idea but i didnt hit then button of “submit existing idea”. Theres my problem! Live and Learn. I cant believe I retyped everything. Oh well. Thanks for shedding some light. Good luck to ya’ll.

posted May 15, 2009 10:02 (
)
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allison PA
alipal

If it makes you feel any better Tiffany I did the exact same thing. retyped it all and paid a second time. Yup – we live and learn. Good Luck

posted May 15, 2009 10:17 (
)
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Carol S
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Ali & Tiffany, if it makes you feel any better, look at it this way: each LPS has it’s own submission form and while they are basically the same, each often has it’s own particular questions that often go unanswered when an idea is rolled into a different LPS. Ex: the form for LB asked for how the product will enhance the home chefs cooking experience, whereas the ASOTV asked for potential for upsells, downsells, and continuity items. So, if you look at it that way, maybe it wasn’t such a bad mistake after all.

posted May 15, 2009 10:34 (
)
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Just Cheryl
cheryl

Carol,
I just love the way you see the world!

posted May 15, 2009 10:40 (
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Carol S
daisykat
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Thanks Cheryl. If I didn’t always try to look on the bright side, I’d have surrendered to despair a looooonnnng time ago. It’s too easy to let doubt get a hold on you, and when it does, it just grows and life becomes a series of disappointments and regrets.

Of course, it is getting harder to see the bright side of so many R8’s!!!!!

posted May 15, 2009 10:59 (
)
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tiffany monday
collarbownes

Carol,
Wow what a nice way to look at things. Thanks. I think you can go in and edit at anytime. You cant change the 5 word description,but everthing else you can tweek. So if they ask more or different questions or you need to add something to better fit/describe your product you can.

posted May 16, 2009 10:37 (
)
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tiffany monday
collarbownes

Yes you can go in and edit any of your submissions. Everything except the 5 word description. I saw on asotv that they did have a few different questions. Thanks for the info. I put 2 and 2 together and understand that you can “submit a existing idea” and answer the new questions. Perfect!

posted May 16, 2009 10:43 (
)
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Holly Tucker
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Here’s an interesting thought about DRTV and infomercials from Jordan Pine.

Wednesday, May 13
What’s Up With DRTV Media

The biggest concern in the industry right now, the one topic that’s on every client’s mind, is what’s happening with short-form DRTV media. In late 2008, everyone believed 2009 was going to be the biggest year in DRTV history — and January indeed started with a bang. But then things started falling apart. These days, more than one industry leader has expressed concerns to me that we might be in for a long summer.

Whenever I have questions about the media environment, the first person I turn to is Dick Wechsler, president of Lockard & Wechsler Direct. If there were such thing as a PhD in DR media, Dick would be known as “Dr. Wechsler.” As busy as he is running a successful agency, Dick was kind enough to write the guest post below, which explains what’s happening and what we can expect. Dick writes:

Few factors affect the health of the DRTV business more than available and affordable television inventory. With the world mired in a deep recession, one would expect television inventory to be widely available at fire sale rates. That isn’t the case. In fact, the market for DRTV inventory, particularly two-minute avails, is extremely tight.

Putting emotional frustrations aside, there are real factors shaping the current media environment. There’s a good chance we’ll be contending with these factors for some time to come.

1. There is a real reduction in the number of commercial minutes available. There were 15% fewer commercial minutes in January 2009 than in January 2008. There were 10% fewer commercial minutes in February 2009 than in February 2008. This contraction places significant pressure on inventory that would normally be available to DRTV advertisers.

2. The 2009 Cable Upfront Market, which follows a calendar year, was the strongest in history. Upfront contracts are inflexible in the first quarter of the deals. The strength of the Cable Upfront explains why 1Q was surprisingly tight for DRTV despite the economic downturn. In fact, the progressive growth of the Cable Upfront market over the past three to five years is largely responsible for the tightening of the 1Q DRTV market over that same period.

3. Poor economic conditions did prompt many Upfront advertisers to release inventory back into the market as is permitted under their contracts. However, much of this inventory never found its way to the DRTV scatter market. Why? Because the advertisers who released it were allowed by the cable networks to purchase it back at lower rates than they had negotiated in the Upfronts. These buys are taking place week to week, creating a very volatile market.

4. Going forward, we expect the Upfront Market to weaken and the Scatter Market to strengthen creating even greater inventory and pricing volatility.

5. DRTV is a leading indicator of the economy. Inventory began to open up in 2Q 2008 and response rates were strong. The economy began to unravel in 3Q. We’ve experienced a progressive tightening of inventory since January of this year and a corresponding weakening of response rates.

So, going forward, expect the DRTV media market to be choppy. Despite growing unemployment and a weak economy, very real factors have affected the television marketplace and the opportunities one would expect to be available to DRTV advertisers.

Posted by Jordan Pine at 3:52 PM

posted May 17, 2009 07:36 (
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Toni LaCava
toni
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Thanks Holly, for the post, good information to know.

posted May 17, 2009 07:58 (
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Margaret Pryor
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I’m bumping this thread back up to the top in an attempt to avoid confusion on the Petsmart/ASOTV thread. I say we post here for ASOTV II and let the Petsmart LPS take over that thread since they are seeing some action. Maybe we can start a new G7 count here. This is the last list that was done on the other thread. If there’s anyone else, just copy this list to your reply and add your name. Good luck everyone! Hopefully we’ll hear something soon…

ASOTV II – G7’s
Margaret
Richard
Chris
Steve
kelly
x2 James
Orlando
x2 Josh R
Dond
Todd & Angela
Holly S
Mary
Jerry
John
Bill
x2 Vincenzo
Bridget
Gavin
Bruce
Ila
Yuri
Alvin
Jackie
Karen
Darin

posted November 05, 2009 16:22 (
)
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Ila Scott-Ford
launchpro

Anyone know the status of the ASOTV search? I’m axiously still at G7. What’s the word?

posted November 11, 2009 13:12 (
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Margaret Pryor
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Ila,

The last news I read was that they are trying to schedule the final presentation. That date hasn’t been announced yet.

posted November 11, 2009 13:40 (
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Bruce Rubin
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So – Looks like there’s a few of us with TBA’s at G7. Do we all have products in the same category? Mine’s health & fitness. One sponsor left to pitch, are they a health and fitness co.?

posted November 11, 2009 14:55 (
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Margaret Pryor
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Mine is seasonal, a Christmas item to be exact. Probably not looking too good for me as we are too close for this year, unless they are interested in it for next year.

posted November 11, 2009 15:33 (
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Bruce Rubin
brucerubin

Margaret, did you ever have a presentation date on your dashboard, or has it been TBA all along?

posted November 11, 2009 16:16 (
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Margaret Pryor
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It’s been TBA. I think they just left it TBA since they had 5 presentations to schedule for this one.

posted November 11, 2009 17:22 (
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Bruce Rubin
brucerubin

Would have been nice to be 1 of the four selected so far. I wonder if they knew their presentation date or were just totally surprised when they got selected.

posted November 11, 2009 20:44 (
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Margaret Pryor
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I would guess that they didn’t know. From what Marla had said, all of the ideas were presented to each of the ASOTV companies, so if they knew we probably all would have known. I just hope we will all know soon one way or the other.

posted November 11, 2009 21:00 (
)
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Jaclyn Plowey
jplo822

mine’s been tba all along too unless i missed something which is absolutely possible :)
this wait is tortuous…
bruce, u and i are in the same category but i dont think it matters since we’re all being presented to each sponsor.
guess we’ll just have to wait and see!

posted November 12, 2009 04:13 (
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robert of Wv
badone1965

are we on ASOTV search II OR III ? sorry kinda behind and lost track

posted November 12, 2009 06:45 (
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Carol S
daisykat
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ASOTV2.

Glad to see you back Robert!

posted November 12, 2009 06:49 (
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Bruce Rubin
brucerubin

So I’m guessing a whole bunch of R8’s are going to light up after the next presentation. Have any of the 106 finalists ever had a presentation date on their dash? Seems to me that ASOTV partners would limit their products to specific categories.

posted November 12, 2009 08:48 (
)
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Mary Goulian
maraginaz

I am still a G7 in the previous ASOTV search and my dashboard still hasn’t changed. They tell me when there is a date it will change. I’m wondering if I could put my idea in the ASOV II search?

posted November 12, 2009 09:07 (
)
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Mary Goulian
maraginaz

ASOTV II III – which one is this? I think I’m on the list – by reading some of the posts it looks like of the 6 companies to present to 4 have picked? My idea is for a bbq/kitchen tool. I made it to R8 on the Lifetime brands search so I’m hoping I still stay in the ASOTV.

posted November 12, 2009 09:12 (
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