Mattel® seeks outdoor toys that can be used for sports activities and games.

lorax2719's Avatargold

Toy giant Mattel® is the worldwide leader in the design, manufacture and marketing of toys and family products. Since 1945, the Mattel® family has encompassed such brands as Barbie®, Hot Wheels®, Matchbox®, American Girl®, Tyco® and a wide array of entertainment-inspired toy lines.

Deadline: May 16th, 2011 at midnight, PST.

http://www.edisonnation.com/live_product_search...

Happy Inventing!

Kelly

posted March 09, 2011 12:17 (
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peskelton's Avatar

Well, I’m glad Mattel is still considering a few from EN. Can you tell us if they were compound products or other outdoor items?

posted June 15, 2011 13:17 (
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sgdromms's Avataren_staff_badge

There are 4 open items with Mattel, but there are people who don’t go into the forums often…so for majority of the ones left probably won’t see much comments besides my updates.

posted June 15, 2011 13:04 (
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peskelton's Avatar

Wow, so is that everyone now?

posted June 15, 2011 13:02 (
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shawna's Avatarg8_badge

Thanks Sherri but just checked the dashboard to find an R8.

posted June 15, 2011 12:49 (
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funfam4's Avatar

Joseph…I hope there are still some more green!! I think the only one still green here in the forums is Shawna?! Fingers crossed for you, Shawna!

posted June 14, 2011 21:26 (
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imajane's Avatarname search

Mike D…. hope floats… :-)

posted June 14, 2011 18:58 (
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demersing's Avatargold

Glad you’re in, Michael. This Fund is going to be a lot of fun when it gets moving, I think. The more irons in the fire, the better. Hope floats.

posted June 14, 2011 18:52 (
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joemac's Avatargold

Is anyone still green???

posted June 14, 2011 17:37 (
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ring-go's Avatargold

Mike D. Thanks for the pep talk. I’ve resubmitted 1!
Thanks Kevin, It is good to see the personable side of EN. They are a one of a kind company and it is paying off for everybody!
It’s all good Jane. Thanks!

posted June 14, 2011 17:14 (
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imajane's Avatarname search

Very sorry, Michael!! :-(

posted June 14, 2011 07:04 (
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goodolbakeshop's Avatarname search

Michael H

1st, Bummer on the (second) r8. You know, though, that you have to rework it somewhat and pay again. Those aren’t necessarily deal-breakers, I know, but EN really emphasizes that they want NEW stuff. This thread took a FANTASTICALLY informative spin several posts ago…and I am SOOO grateful for the parties (I think the other Mike, for one) for pressing the question of whether EN for sure “keeps track” of good ideas for future “partners”. I am seeing more of Scott Dromms’ MOST EXCELLENT handy work in tackling the question. I have posed that precise question on forums, directly to other personnel, a past g8 winner (twice) who doesn’t post here, but whose successful product introduction hinted at the idea that maybe that’s how it came to be…ie EN remembering it and approaching THE INVENTOR for permission to take it elsewhere. I loved that possibility, BUT

I can clearly see the problems, and there are a lot…like..

Why theirs, not mine? Where does it say you will do that? Did you consider mine too when you looked into people’s past entries? and Can you double check mine? …and so on…I assumed that that was the reason my question was kind of being worked around. And I was fine with that.

Things are-a-changing for the better, now, though. And maybe it’s just TIME for this explanation to be presented, but Thank You Too Much Scott. I actually had a very pleasant personalized contact with Scott at the start of this search, initiated by him after I submitted an idea. I was nearly floored, it was so cool. Anyway Michael, with that explanation below, your idea is probably pretty fresh in their mind, and will probably have the “flag” that they are talking about. jmho

posted June 13, 2011 21:04 (
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demersing's Avatargold

I’d like to know, too. For some reason, I’m thinking it has to do with the wild, wild west, and the OK Corral.

posted June 13, 2011 20:32 (
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inovate's Avataree_badge

In Oklahoma, its ok

posted June 13, 2011 20:29 (
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ring-go's Avatargold

Mike,
Thanks for that! I think I will!

posted June 13, 2011 19:20 (
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demersing's Avatargold

Michael, enter it immediately. You can tweak it even after it’s been submitted. You can alter description, add media, whatever. But you’ve got to get it in before midnight. If you got to G7, it’s good.

posted June 13, 2011 19:10 (
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ring-go's Avatargold

Hi Andrew, Thanks.
Just got home to it about an hour ago and don’t think I could “tweak” it fast enough to enter the Fund Search.
I’m confident That EN will eventually find homes for some of our toys.

Chris and Scott, Thanks for everything you did. It was very much appreciated. It would be nice to see if anyone faired well in this search…

posted June 13, 2011 19:08 (
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demersing's Avatargold

Luis, I can’t debate a single point of yours. You might be spot on about them, and about the chance that there might have been something they might have liked better from EN. But because they had a part in the parameters set forth to us, which were vague at best, it was more like a riddle than a search. Is it our fault for not solving their riddle, or theirs for putting us in the position? I don’t know, but it doesn’t matter that much. There are more searches on the way, and other toy companies for us to hit up. Onward and upward.

As for Mr./Mrs. Suit, yes, ulterior motives, hidden agendas, and incompetence are always possible. Smart companies bring in new people to provide new ideas and direction, to stay ahead of the curve. Polaroid did it, by going digital. Kodak didn’t. Did Kodak screw up? Absolutely. Did Mattel? Time will tell.

posted June 13, 2011 19:02 (
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cactusandy's Avatargold

Bummer Michael….had my fingers crossed for you….Did you enter it in the Innovation Fund Search (think it ends tonight)?
Anyone on the boards still in on Mattel?

posted June 13, 2011 18:55 (
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ring-go's Avatargold

2nd R8, I,m out.
Now more than ever I would love to see Wham-O sell 10 million of these!
That said, I can’t help but be challenged by Mattel’s parameters. It’s just my nature and I’ll be thinking about it often.
Perhaps when one of us comes up with exactly what their looking for, we’ll be glad they pushed us to that point!
Time to move on. Don’t forget…less than 6 hours to “last call”!! Greatness is just around the corner!!!

posted June 13, 2011 18:16 (
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peskelton's Avatar

I’m sure EN and Mattel made certain there were more than just suits in the room to view the concepts through a number of different professional lenses. You have to understand that a company like Mattel already has the best of the best in creative talent. Most of them come from Art Center and other high profile design schools. These are the kind of creative folks that contribute to companies like Apple, Pixar, Hasbro etc… So the fact that they may have already seen similar ideas should come as no surprise.

On the other hand, I’ve experienced throughout my product design career a number of situations where the decision makers drop the ax on ideas they’ve evaluated before. Even if the technology or costs have become more obtainable since. It’s called expert mind syndrome. They’re so in tune with what is currently working in their business that they sometimes lose sight of how to think from a beginners mind standpoint.

posted June 13, 2011 16:47 (
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tonilrey's Avatarg8_badge

Can we have a “Do Over”…please??? :^) This was such a fun LPS!!!

posted June 13, 2011 13:31 (
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demersing's Avatargold

Right on, Papa.

Like Nerf, nobody imagined the Hula Hoop would become what it became. I wouldn’t be surprised if the next big thing is right under our noses. Could be a compound yet to be applied to toys, could be an existing utility, but I wonder if the first polypropelene ball (future Nerf) or cheap plastic ring (future Hula Hoop) was met immediately with “wow,” or “Hmm, it’s cheap, low-risk, so what the hell, let’s give it a shot and see.” I’m not sure the “wow” didn’t take a few months, after it sold its first million.

posted June 13, 2011 12:55 (
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demersing's Avatargold

I don’t know, Luis. I kinda think they don’t even know what they want. By putting the onus on the inventor, asking for new compounds, etc, it seems to me they are looking for something they’re really unsure about. But if that were easy to come up with, they’d have it by now, imo. Nerf came out 41 years ago, and has been peerless for a reason. Mattel was shooting for the stars, so to speak, and so focused were they that they didn’t see the moon beneath their noses, perhaps. Just my opinion. I was Rxed at 6, so what do I know. I’d love to see them come to EN looking for a cool new toy, rather than a new compound, etc.

posted June 13, 2011 11:26 (
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zabber's Avatargold

I also think you guys are doing a great job…heck it’s better than no comment or no feedback just to get to the presentation stage means you should continue to present to other companies as that alone is great feedback! I have been inventing for 4 years and I can honestly say that it’s so very difficult to even get a foot in the door let alone a “face to face” meeting about your ideas and you do the inventing and EN does that hard part to include the expense….EN wants to succeed just as much as we do, maybe even more so I feel confident they represent us as the inventor as if they themselves were that inventor…they make money, we make money…well said Scott! Keep up the great work, and I am enjoying seeing you guys more in the forums and communication is stellar these days!

posted June 13, 2011 08:54 (
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demersing's Avatargold

Makes perfect sense, Scott. I am very glad to hear it. Thank you.

posted June 13, 2011 07:36 (
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sgdromms's Avataren_staff_badge

Mike -

Great question. One of the key initiatives we have been focused on is the bringing to market of more items. The avenues to do this did broaden when we launched the Innovation Fund and the attached licensing program. As we review submissions now we review them for the specific LPS, but the entire team also may “star” an item that allows us to make quick reference comments for another sponsor we think may be a possible fit. We have reached out to some folks and had patented/patent pending ideas put into the Innovation Fund, so that it can be part of the licensing program. I also know that we scour through the database and will reach out at times to an inventor who had a submission that we feel we may have a lead on…so yes sort of grabbing the bull by the horns approach. We would prefer that we are reaching out to you in advance, letting you know that we may share the idea with another potential sponsor etc., . We would always do this if it an idea that has no patent protection especially, as we would never want to disclose any information .

We are only successful if our community is successful and it is our goal to commercialize more great ideas.

posted June 13, 2011 07:10 (
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demersing's Avatargold

Scott,

To echo what everybody has said, thank you for all you and EN do. I have experienced working both alone and through an agent, and I find EN to be friend, agent, and vested partner all-in-one. You guys are indispensable, knowledgeable, and trustworthy.

That said, your last post makes me wonder something. Will EN present a G7 product from a specific LPS to other companies, should the sponsoring search partner pass? Specifically, you’d said “some items presented” to Mattel may fit into another company’s system. Must the respective “item” be entered into the Fund for this type of additional consideration, or will EN take the liberty of taking the so-called bull by the horns, agent-style, “looking at avenues”? Thanks.

posted June 13, 2011 07:00 (
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joemac's Avatargold

Hey Scott I know you guys kick butt and that you can only pass on the feedback that you are given….sorry to appear ungrateful….that is not the case at all…..my idea will be safe in the database until the next search comes around……I think 2 or 3 of us are still green and on the scene and I look forward to see who makes it in this one……

posted June 13, 2011 06:52 (
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sgdromms's Avataren_staff_badge

Joseph -

I agree with your view. We strive to bring essential feedback to the community and I personally am frustrated when I fall short on delivering that to you all. One positive note was we thought highly of several of the items, and one of our agents in the field actually fielded a call from another contact at end of week in the toy industry. Looking at this companies portfolio we feel as if some of the items presented (and not liked by Mattel) may fit into this other companies system.

I can assure you that we will always be looking at avenues to help our community take their items to market.

Joseph -Thanks for your opinion, it is honest, appreciated and shared.

posted June 13, 2011 06:30 (
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joemac's Avatargold

Scott….I am venting frustration and I do feel bad for EN people like you who get the brunt of it… I know both the innovator and EN have a lot riding on every idea..a lot of man hours are involved..from concept and primary development on this side to research and further development on the EN side…cost of flights and salaries and to just get blown out of the water just is terrible…I know feedback has been great in other searches and this is not my first R8…its just frustrating to look for the feedback brightside of an R8 and find Mattels version is….batteries not included…..

posted June 13, 2011 06:17 (
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toni's Avatarg8_badge

Scott & Chris and the Gang – I love you all…I feel you do an excellent job. I couldn’t ask for anything more. You Rock!!!!!

posted June 13, 2011 06:09 (
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sgdromms's Avataren_staff_badge

Joseph – I understand your frustration, and I hope you can appreciate the fact that it is quite frustrating for us as well. I think we made it very clear during the trip to California that the presentation, and Mattels response was not as we desired.

I think I can say with certainty that the feedback being given to the community in other recent LPS has been thorough anf informative and that sponsors are aware of the role they play in this model.

I regret that you feel that we didn’t vet the sponsor well enough, but I will advise that often specific companies have their business operating methods they use, and they simply operate in certain ways. Mattel had security unlike any other building I have been into in my career and they have a very specific method in which they review ALL ideas/innovation that even get a chance to come through their front door.

Where we were able to provide additional feedback we did, but quite frankly on some ideas they literally sit there at a table and look at each other and say no. That process in a company the size and market share of a Mattel isn’t going to change for anyone. That is merely a part of the reality of business.

Unfortuntalely several of the items fell into the V/R status for Mattel, while others were able to garner a little more feedback.

I believe that Chris and I were as honest and forth coming about the entire process and it’s results as we can possibly have been. If that didn’t meet your expectations I regret that, but it is a businss reality when dealing with a company the size of Mattel.

posted June 13, 2011 05:57 (
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shawna's Avatarg8_badge

Yes Jane still green. Thanks for asking. I must admit I was kind of holding my breath and being a little superstitious in refraining from posting. My husband’s grandmother always warned me not to boast but maybe the more we have pulling for us the better. This is such a great supportive group.

posted June 13, 2011 05:27 (
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joemac's Avatargold

I got the R8 over the weekend…..verbal rejection…what kind of crap is that..a lot of us became insiders for the “valuable feedback” EN should be vetting these sponsers better and let them know what’s expected of them. They spend months reviewing and checking our well thought out ideas….fly out to present them and get a verbal kick in the nads with no explanation……its wrong…

posted June 13, 2011 05:19 (
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inovate's Avataree_badge

Michael, great place, good memories. Deschutes river every year July 40 to 50 of us would raft. I’ll never forget one year a skunk hopped into the truck bed I was sleepin in. Never knew I was capable of not moving and holding my breath for so long. It seemed like hours, but he or she finally left and went over to some friends food tent where they had thought that making noises and slapping the tent would make it go away. Ha ha John day has some great bass fishing. Beautiful country injoy

posted June 12, 2011 22:18 (
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ring-go's Avatargold

Hey Charlie,
The Unibike is my time treasured one of a kind toy. If you lived up here at one time, you might be familiar with da Vinci Days in Corvallis. That is where I would take it to mingle. It does indeed have a sharp turning radius due to the fact that it pivots near the center of the wheel base in effect making two wheel steering. It’s funny that you should bring it up, I just brought it inside so to play a part in a video demonstration of a hand tool for tomorrow’s deadline.
I live in Central Oregon and spend my days along the Deschutes River. Every day is a brand new experience in that Canyon!
Back to work, I shooting for four more submissions by tomorrow night! ;-)=

posted June 12, 2011 20:37 (
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inovate's Avataree_badge

Hi Michael. Stay green, it’s a good thing. Good wishes with this search. I hope it is the one, keep beleiveing, it works. By the way took liberty of looking at your pics. I love unibike, It’s crazy I was just thinking about something like that, and there it is. Does it have a sharp turning radious, does the back wheel pivot or is it fixed? Where abouts in Oregon are you? I lived by the sandy river before moving here.

posted June 12, 2011 19:49 (
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ring-go's Avatargold

Jane,
High again.
Yes, I’m still holding a G7, but it has been the weekend…however I do have great faith in my hold out. I created the invention and working prototype several Months before finding EN and had done nothing with it due to the stone walls of the toy giants. When I saw the LPS for Mattel, it was like a divine calling to this toy. My two boys and I made a video of it in action. I’ve got to admit that I can’t help but think that it’s exactly what their looking for!…time will tell. ;-)

posted June 12, 2011 18:54 (
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imajane's Avatarname search

Michael, are you still green? Joe? Shawna? Still holding out hope for all of you!

posted June 12, 2011 17:38 (
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tonilrey's Avatarg8_badge

Throwing in the towel on this one. I’m out on both submissions. R8 feedback on both V/R (verbal rejection)…ouch! :( Additional feedback was that I needed to provide more details on the performance of the concept versus the aesthetics and use of material compounds.

posted June 12, 2011 17:04 (
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ring-go's Avatargold

Thanks for the blog Paul, theres a lot of good sense in there. I’m still waiting to hear on one of mine.

posted June 11, 2011 09:06 (
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inventormom's Avatargold

It’s like biting nails for all of you .. Its a hard ride along this path towards fame .. Aim with you all !

posted June 11, 2011 07:58 (
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peskelton's Avatar

Michael, I’m out on both concepts. I put some thoughts in my blog if anyone cares to read it…

posted June 11, 2011 07:40 (
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betsykaufman's Avatarg8_badge

I think in this search—-being out, kind of makes ya in the ‘In Crowd’. Sorry, but you all are in great company.

posted June 11, 2011 07:30 (
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marvinbl7's Avatarg8_badge

out

posted June 11, 2011 05:05 (
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miked's Avatargold

I am out

posted June 10, 2011 20:24 (
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toni's Avatarg8_badge

Out…>(

posted June 10, 2011 20:15 (
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ring-go's Avatargold

Thanks Jane. Hope is good.; )

posted June 10, 2011 20:15 (
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booradley1's Avatar

Yeah, this one was brutal. Out

posted June 10, 2011 20:08 (
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imajane's Avatarname search

Where there’s green, there’s hope, Michael! :-)

posted June 10, 2011 19:23 (
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