What are the pros and cons of using an agent to approach a manufacturer for licensing?
Forums » Manufacturing » Topic
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Gavin Curtis
illusventor
100,000
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invisible avatar
amiiam |
Con: It cost you, You are the best one to communicate your idea, How do you find an agent that is as passionate about your Idea as you are? Pro: an agent may make you get organized enough to answer the questions and comb your hair, but if you practice your presentation in front of friends and family you will get better results from yourself because the family critics are tough! |
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Chic www.nospoh.com
nospohenterprise |
Good question and answer, I was wondering do the agent get paid a flat fee upfront or do he get a commission of what you get long term? |
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Rafael Avila
vitaminguy |
Be careful with agents. I can’t speak for all, but I know this applies to some. Some so-called agents do the exact same thing as the invention submission companies. That is, they take your money, act real busy, spin their wheels to put on a good show for you, and at the end of the day do absolutely nothing for you. |
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Gavin Curtis
illusventor
100,000
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In researching various agencies on the Internet, most seem to charge an “evaluation” fee that is refunded if they choose to represent you in securing a licensing deal where they share a percentage of the royalties. While the fees are relatively nominal, my concern is — given the volume of hopeful inventors — these upfront fees could become the primary source of income for the agent and ultimately his/her sole motivation. Has anyone in the forum had positive experiences? |
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Roger Brown
rogerbrown
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Agents vary with the industry they specialize in. Most charge an upfront reviewing fee of about $150 to $350 per idea they review. Lets take a toy broker/agent. |
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Gavin Curtis
illusventor
100,000
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Sheesh! Not pretty. Thanks for the heads up, Roger. |
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[Account Deleted]
pumpfaker |
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Gavin Curtis
illusventor
100,000
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Yep. It’s the homepage illustration from my website www.GavinCurtis.com . |
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Roger Brown
rogerbrown
∞
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As with any agent you need to know up front what your expected costs are before you sign anything. Do not be satisfied with the " Oh its not that much." or “I’m sure we can work something out” Know what you are getting into from the start. |
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Holly Tucker
hollyshoe |
Roger, I was in a really nice kitchen store in Highlands NC, and saw your pizza scissors. There were only 2 left on the peg, so people are buying it. I hope in a few years you can post and say you saw my invention across the aisle from yours! |
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Roger Brown
rogerbrown
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Thanks for the kind words Holly. It is really exciting to first see your product on a store shelf. I hope that happens to you really soon. I would be honored to have our products side by side. |
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Wayne Kurzeja
inventorguy |
I am constantly amazed by the talent I see among you all…the artistic abilities, the inventiveness, the brain power! I am truly impressed! |
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eva winger
eva
50,000
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gavin, as i have posted before, i had a good experience with the agent/company i signed up with….you got to do your homework and find what works for you…i am starting to realize that everything i do in the invention journey is a gamble….EVERYTHING…you just have to minimize your risk, and to minimize your risk, you have to be a smart consumer…. |
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Ron Komorowski
rjlinnovations |
Roger…you have more experience than me in licensing, but doesn’t a “good” agent get you the highest royalties that you could not get yourself generally? I made a big mistake with a company once that cost me 2 1/2% projected royalty payments on a slip of the tongue. Stupid. The deal was never signed anyway, but could have been a big costly mistake. Also Roger, doesn’t a good licensing agent have the much “bigger” contacts, ones you can’t generally reach? As you know the toy industry is mostly open only by invitation to experienced toy inventors; an agent might negotiate a pretty good deal with say Mattel where you couldn’t get through the door in the first place. Could the agent get you triple or more royalties that you could have got yourself therefore justifying even the highest percentage 50-50? I thought licensing agents would be the safest to work with in the inventor’s world because generally they make money only when you do. I don’t mind paying a few hundred for evaluation as they have to weed out the screwballs but I would NEVER pay anymore! You’d be a fool to if it works on a percentage deal. Ron Komorowski |
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Roger Brown
rogerbrown
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Ron, |
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Gavin Curtis
illusventor
100,000
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Quite enlightening! Roger, do you usually get an attorney to either negotiate or review your licensing contracts? |
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Roger Brown
rogerbrown
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I do my own reviewing and negotiating. Part of my job at (WSRC) Westinghouse Savannah River Site was justifying the completion of “Milestones” to the(DOE) Department of Energy. WSRC is a nuclear facility contracted by DOE. One part of my job was to justify the completion of work to DOE in order for WSRC to receive payment for that work. These Milestones involved hundreds of thousands to a few million dollars. If you failed to justify and show completion of work through various paperwork and databases WSRC would not recieve payment, So, I became very adept at reading, reviewing and looking for loopholes in contracts. |
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Ron Komorowski
rjlinnovations |
But Roger…(I’m a pain in the a** ain’t I?) You have all confidence in what you do. I have negotiated with a few of the biggest U.S. companies (no deals got done yet) and sat down at a bunch of round tables in corporate conference rooms pitching. I am still worried of a licensing agreement because you have a pile of corporate lawyers who probably will be looking to squirm out of the deal for many years to come for some stupid it seams reason. This is a big company tactic. Small companies are many times safer I would say. they don’t want to mess with you, you can go to a bigger company and squash them back! A friend of mine collected royalties for a few years and then they started playing games with the license over missing terms. Started “jabbing” him with this and that which this and that would have been very expensive to satisfy for them. I don’t think he is collecting anymore. I still say atleast have an expert oversee your licensing agreement. Also advance against royalties is hard to pull off and for a fair amount. you should try and research what other advance against royalties have been and use that in your negotiations. An additional comment, these are some of the reasons some should go with Edison Nation. They surely can be trusted to do you good because one ripped off person can make alot of noise so I think you can’t be safer than with them. Ron Komorowski |
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Roger Brown
rogerbrown
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Ron, below is a portion of one contract I had that addresses what your friend could have done. Plus, I think this is good info for new Inventors to see what some of the verbage in a contract can look like. I changed the name of the company to The Toy Company to protect their identity. Audit Rights. |
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Ron Komorowski
rjlinnovations |
Thank you Roger. I do know about that part but it is very good to post here. Here is one you may be able to enlighten us that we all should know. You don’t need a patent to license and should a patent not be granted you can still collect royalties for the specified time but this must all be stated. This is popular in the toy industry as a hot toy has come and gone usually before a patent issues. What about other industries? I know situations can be similar. Most important is the jump on the market share for the company so this is why a licensing agreement would be signed with an inventor reguardless of patents; it is a contract not to tell another company; a company wants the chance to establish the market. Some big companies on certain products don’t even care much about patents as they know many ideas can be easily got around. Jump on market and branding is all they care about…secure shelf space. Also, do you know about trademarks in a deal. I would try to have the product named before and hold the rights to the trademark indefinetly so I may always collect some royalties or get the rights back. I have not heard much on this. Who owns, licenses etc. the trademark. Do you know anything about this? Is it standard that you hand over all rights to the trademark? Always been curious how this works in the real words, out of the books you read that say this all happens. Ron |
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Gavin Curtis
illusventor
100,000
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In publishing, authors usually use agents to negotiate those pesky contract points with editors (the publisher’s representative). I know using a literary agent as intermediary often preserves the creative relationship between author and editor. With product and toy licensing, however, it would seem no such relationship exists. Licensing means you are handing over your concept to a manufacturer’s R&D department. Is there precedence to draft a level of creative control into the licensing contracts? |
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Roger Brown
rogerbrown
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AS with any industry nothing is written in stone. Each contract is unique unto itself. Depending on the company they may want you to have no involvement once the contract is signed other than they send you a check. Others want to to help get the items presense out on the market if you have a talent in that area or better contacts than they do. You can also be in on the design stages to look over what they consider improvements to your original design or different use of materials to help reduce cost and production costs. You have to feel each company out to see the levelof involvement they like to have from the Inventor. |
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brenda furry
icmyspecs123
25,000
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Hi Roger, I have a contract with a licensing agent that my patent attorney referred me to. I am not sure I am happy with them. My contract is up soon. I want to start working on my own but am not sure if they get a prcentage if I have any success on my own before the contract is up. My lawyer has never gotten back to me on this. Would you be willing to look at my contract? Is this somrthing I should do? I am new here and I am unsure about which way to go. Thanks for any input you may have a lot of experience. My idea is patented. I paid 5000 dollars for two years and think I may have made a big mistake. |
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