IMPORTANT FOR ALL****
Brendan…when marketing a product you just can’t do it yourself. 3M or Rubbermaid, Del Monte can’t either…too costly. You must target groups that will spread the word so the reputation and following is created by the public for free.
This includes free publicity tactics that even the largest manufacturers MUST have with a new product launch.
This is why I target EMS, Military, medical people, handicapped, seniors, Fortune 100 companies for reference. Groups that will talk for my product. I have received GIANT publicity this way by just referring to these groups I sell to. Even publishers overseas have wrote about who I sold to here in the states (even though we sold worldwide too)
That’s the trick, like EMS endorses my product just by using and this means all those groups you mentioned should be using my product.
Let’s say you have a kitchen gadget. Well then you need to sell to chefs and restaurant and hotel chains…get that sales history. The sales history is THE KEY. The first sales are the hardest. That is why an Edison Nation store for cool new innovations and inventions would attract more media, the public is fascinated and downright nosy with this stuff…and it gives us a chance for a SALES HISTORY.
I’ll tell ya…right now out there bringing an invention to market…you can just about forget about it!!!! Conventional ways are TOO EXPENSIVE for this economy. THE FORMULA DOES NOT WORK ANYMORE!!!!
That is why maybe our ideas might have to sit in a new type of Edison Nation store for a period of two years to build some kind of sales history before even talking to buyers.
YOU DO NOT need big numbers for a sales history! You need strategic sales. Even one sale to a famous NYC restaurant and they are using will help much when talking to buyers. First thing I did was prove my product to FDNY. I met with the absolute highest commanders, no one above. They tested, I demonstrated and they asked for a price for 5000, one for every EMT. They have gone broke though and have no money to buy and last said maybe if they get a grant. This impressed Popular Mechanics to write a 1/3 page and draw a diagram on Handi-Straps about their own testing of the invention.
The game has changed. Big buyers only ever wanted a product with a sales history. Today, that fact is many times magnified. You better have a damn good sales history.
Why do you think me and other inventors are out there working so hard for small sales numbers? We know this. Most licensing deals or outright sales of the entire idea and patents come AFTER a sales history. Big companies can’t be bothered for the most part with a brand new invention. Too much work marketing!!!! They would rather you build up the sales history…you prove it…then they will buy you out for 10 million. Read any business book or magazine…this is how ideas get finally sold most times.
Same thing with buyers. They want a minimum of selling 10 pieces per week per store. How can you do that without a sales history and consumer following???? If you don’t have that sales will not make minimum and the store loses money as you clog up expensive shelf space.
This is why an Edison Nation store can help ALL our causes, but just submitted inventions will not be enough to obtain volumes or following. They would have to reach a bigger market.
Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com