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Hasbro, Mattel or Milton Bradley?
thatcowboyguy's Avatar
John Gibson

I have created a family boardgame called “Where’s My Luggage?”

It is a suitcase matching game that uses a battery powered, rotating luggage carousel.

There is a demo of the game on YouTube that you can access from my website: ThatCowboyGuy

So I have been told that I should approach Hasbro or Mattel with publishing it.

So I figured I’d ask people with experience with these companies: Hasbro, Mattel or Milton Bradley? Of the Big Three, which one would be the best to approach first?

posted November 08, 2011 12:16 (
)


thatcowboyguy's Avatar
John Gibson

Roger: Being nickeled and dimed to death would be my greatest fear.

Thanks for the advice.

Ralph: Hasbro should be my main target for first pass, but I will still do more research before I approach a broker/agent.

posted November 10, 2011 10:06 (
)
countofmontecristo's Avatargold
Ralph Machesky
69,000
Insider Points

Hasbro is indeed the 800 lb gorilla when it comes to toys. They (Hasbro) earned over 1.5 billion dollars on the first two Transformers movies and also netted over 1 billion in toy sales. So the right toy can bolster the box office reciepts for movies quite well!

posted November 09, 2011 17:48 (
)
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Roger Brown
Insider Points

John, you need to always ask what they charge and what you get for that charge. Also, ask them to give you a basic rundown of what is expected before it can be presented to the company. Otherwise you will get nickeled and dimed to death as each new step is another cost. Because they can go from you need a sell sheet, you need a prototype, you need a video, you need a market analysis. It can add up quickly and you still haven’t gotten it in front of the company yet.

posted November 09, 2011 17:06 (
)
thatcowboyguy's Avatar
John Gibson

Thank you Lynn, James and Roger for your feedback.

James: the link you posted is the one that actually got me to sign up for Edison nation…but I was curious why Milton Bradley wasn’t mentioned. I had no idea that Hasbro owned Milton Bradley, which proves how ignorant I am about the board game publishing industry.

I will try to be braver with the Search Button.

Roger: Your article on Toy Brokers/Agents was a huge wake up call for me. I didn’t know that after you paid the $125 to $300 per idea to review, that you still had to pay an additional $700 per idea to create a presentation for the target company.

I am going to do a lot more research in the next few weeks to figure out my game plan for getting “Where’s My Luggage?” published.

posted November 09, 2011 07:01 (
)
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Roger Brown
Insider Points

You may want to read this thread on Toy Brokers http://www.edisonnation.com/forums/other/topics...

posted November 08, 2011 17:01 (
)
chappy75's Avatargold
James Chapman
155,750
Insider Points

Hey John,
Welcome!
I have a board game too. It is a highly competitive landscape and a real hard sale. First thing you should know is that Hasbro is the goliath on the block and they own Milton Bradley.

The most important thing is that they use “Toy Brokers”. Toy brokers are just like the submission… It has been discussed in the following link. http://www.edisonnation.com/forums/selling/topi....

Don’t forget to become friendly with that search button aat the top-right.

Good luck in your endeavors.

Stay Thirsty, Stay Green.

Chappy!

posted November 08, 2011 15:02 (
)
torpedolynn's Avatar
Lynn McClurkin

The company whose web site provides a page for outside inventors. That is the company you want to approach. That shows they are going to look at your idea even if you are not one of their developers. If they want to see your idea they will e-mail you disclosure forms. Then you can actually submit the idea safely for them to view legally. Hope this helps you choose and good luck.

posted November 08, 2011 12:44 (
)



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