The grocery store is a food-filled jungle. You go to buy chicken noodle soup and find yourself faced with 10 different brands that all have different messages trying to catch your attention. “Microwave and ready in 90 seconds!” “A can for on-the-go moms!” “Improved taste thanks to our super seal top!” How do you know which one to choose? Do you base your decision on taste, package aesthetics or functionality?

Crown Holdings, Inc. understands this grocery store dilemma and solves it for you with its eye-catching practical packaging. Crown Holdings, Inc. is a global leader in metal packaging and understands the importance of branding and strives to strengthen its clients’ brands through innovative packaging. Its packaging both captures consumers’ attention and adds to the quality of the product, whether it’s an easy-to-open tab or a distinctive and attractive package that sets a beverage apart from its competitors.

Crown Holdings, Inc. wants to see your food and beverage metal packaging innovations! Contemplate the possibilities in packaging. Can you improve today’s metal packages, from beer, soda, soup-to-nuts!!

Here are some emerging trends in the packaging world to keep in mind:

• Aging population: The population is getting older, and with age comes the need for ease. How could you make packaging easier to open?

• Single serving size: Today people want convenient meals that are the perfect size for just one; can you create a convenient package for single servings that would appeal to people on the go?

• Portion control: Fast food chains serve “super-sized” meals, whereas the key to eating healthy has become portion control. Can you think of ideas that take the work out of determining the size of a healthy portion for food or beverages?

• Sustainability: Contribute to the “Save the Planet” movement and make your packaging design ideas sustainable , keeping the slogan “Reduce, Reuse, Recycle” in mind.

• Freshness: Metal packaging has an envyable reputation for containing food that have a long shelf life? Can you imagine how food cans might also be as fresh as the greengrocer?

Crown Holdings, Inc. has locations all over the globe. If your product is chosen and proves to be successful in the US markets, it has the potential to become an international product that is sold across the world!

And remember- Crown Holdings, Inc. is a metal packaging company, so please only submit ideas involving metal (steel and aluminum) products!

To get a closer look, please visit www.crowncork.com

We ask for well-communicated ideas. This includes filling out our easy-to-use submission form to the best of your ability. Upload images, sketches and any other media that support your idea. Tell us your story. We even encourage you to create a video demonstrating your innovation. Don’t worry. We aren’t expecting you to break out your inner Spielberg. Please keep videos to less than 2 minutes.

As always, your submission should be unique and protectable (patent protection is highly-preferred, but not a conclusive requirement).

Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.