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The tube of toothpaste. Gel or paste. A bathroom staple and oral care essential you can’t live without, yet constant source of frustration when attempting to force out the last pea-size drop of paste or contend with the mound of residue accumulating on the lid.
Colgate-Palmolive is a $15.3 billion global consumer products company committed to making lives healthier and more enjoyable through four core businesses, including: Oral Care, Personal Care, Home Care and Pet Nutrition. With product sales in more than 200 countries, Colgate attributes successful growth to keeping a close watch on consumers’ needs while working tirelessly to innovate and improve products.
Colgate-Palmolive has now partnered with Edison Nation to consider your innovative ideas for emerging trends within Oral Care that emphasize convenience, health, wellness and beauty.
For your submission(s), consider the following:
• Colgate products are traditionally known for providing added functionality and superior packaging solutions
• Colgate is interested in innovations within the toothpaste/ toothpaste gel sub-category
• Colgate is interested in innovations for a means to clean, complete and easier toothpaste and toothpaste gel dispensing.
Within its world-leading Oral Care division, Colgate’s customers most commonly complain about the difficulties of toothpaste dispensing. Whether it’s a suggestion to discover a way to completely squeeze out the tube contents or frustration over the messy build up that accumulates around the nozzle, customer feedback declares that they want better toothpaste solutions.
We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Additionally, Colgate-Palmolive prefers submissions accompanied by professional drawings. Please be as detailed as possible in telling us about your innovation. As always, your submission must be unique and protectable.
Innovative Oral Care submissions should:
• Be intuitive to use
• Provide added value
• Appeal to Colgate-Palmolive’s target customers, which include median-income shoppers that purchase products that appeal to all ages and both genders
• Have a pricepoint below $6
Colgate will not consider submissions for modifications to the toothpaste products themselves (i.e. a new toothpaste formula or flavor).
For further information on the products Colgate-Palmolive carries, please visit www.colgate.com.