Edison Nation is searching for new and amazing “As Seen on TV” products to launch in the $200 billion+ direct response television industry. Edison Nation will host four searches this year in pursuit of potentially profitable innovations for the ASOTV market. The submissions selected will undergo preliminary testing and with success move towards a full-scale, nationwide rollout on TV.

Today, more than 63% of Americans watch infomercials. And despite recent economic conditions, the ASOTV industry is booming as consumers show an interest for functional – and novel — products. Over the years, the most successful ASOTV products have come from such consumer categories as: health and beauty, kitchen, cleaning, home & garden, tools, pet, fitness and toys.

When developing your submission, there are some key questions to consider – the same key questions that Edison Nation will ask as they review your submission:

• Does your product solve a common problem?
• Is it a problem that consumers already know they have?
• Does your product appeal to impulse buying? Does it hit “hot” buttons?
• Can the product be easily explained or demonstrated in a visually interesting manner?
• Does your product have mass market appeal?
• Is your product’s perceived value at retail 5 times greater than the cost to manufacture?
• Is your product an incredible value – a bargain that cannot possibly be missed?
• Will the consumer find your product’s promise believable?
• Does the product have the potential to provide on-going sales (refills, supplies, etc.)?

With all of our quarterly ASOTV searches, the following system applies:

1.) All G8’s (when the exclamation point on your dashboard turns green) whose ideas are selected will have their products tested in various markets. These tests will run on television networks throughout the United States. We’ll pick up the bill for everything – including creating the infomercial, whatever product development is needed, paying for the television advertising, etc.

2.) Products that pass the media testing stage, based on their positive performance, will be taken to market. For each product selected, a full-scale ASOTV campaign will launch for the product nationwide and the inventor will receive a $2,500 advance of the future royalties. If the product is tested but doesn’t move beyond that stage, Edison Nation will give everything available that was created in the testing process to the inventor so they can give it a shot on their own, if desired.

3.) ASOTV media testing and the associated metrics have been highly refined by the industry. If an idea meets the target metrics, a significant amount of resources are positioned behind it to give the product the best chance for success!

There is NO limit to the number of ideas that may be selected for each ASOTV search.

We ask for well-communicated ideas. This includes filling out our easy-to-use submission form to the best of your ability. Upload images, sketches and any other media that support your idea. Tell us your story. We even encourage you to create a video demonstrating your innovation. Don’t worry. We aren’t expecting you to break out your inner Spielberg. Please keep videos to less than 2 minutes.

Your submission must be unique and protectable.

Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.