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Let’s get to know Radio Flyer
Radio Flyer is a leader in riding toys, including wagons, tricycles, scooters and a variety of ride-ons. An icon of American childhood since 1917, Radio Flyer continues its legacy of providing high quality, classic and innovative toys that inspire outdoor, active play.
Radio Flyer’s Innovation Needs
Radio Flyer is hoping to find the coolest ride-on toy on the planet. They are interested in seeing new concepts for wagons, tricycles, scooters and ride-ons. Radio Flyer wants to find something new that will fit the brand, and will entice children to go outside and play.
What Problems You Can Help Solve (and other points to keep in mind!)
Create something new for the category that fits with the Radio Flyer brand
Be new, different and super fun for kids
Keep safety top of mind! Ideas must abide by safety standards
Offer outstanding consumer value for a low manufacturing cost
Consider new materials, new manufacturing methods or new applications of existing technology to the ride-on category
New ways to push, pedal, ride, glide, bounce, scoot, roll, wiggle and more
The Target Customer to Keep in Mind (those who typically buy Radio Flyer products)
Moms, Dads, Grandparents and Children
The Target Consumer to Keep in Mind (those who will use the Radio Flyer product)
Children under 10 years old who play with Radio Flyer’s ride-on toys. When kids are younger, adults will pull them in wagons and push/steer them in tricycles and ride-on toys.
The Competitive Edge Radio Flyer is Hoping to Gain
Cost advantage or patented feature that provides a benefit to the consumer and/or to the retail customer.
Current Radio Flyer Products to Be Inspired By
The Fold 2 Go® Trike, My First Scooter® Sport, Pathfinder Wagon®, 4 in 1 Stroll N Trike™ and Ziggle™ ride-on toy are great examples of patented product innovations that have been very successful for Radio Flyer.
Radio Flyer products range from $20 to $300.
Radio Flyer products are sold in Toys R Us, Walmart, Target and beyond. To learn more about this company and to get inspired by their beloved products, visit www.radioflyer.com
We ask for well-communicated ideas. This includes filling out our easy-to-use submission form to the best of your ability. Upload images, sketches and any other media that support your idea. Tell us your story. We even encourage you to create a video demonstrating your innovation. Don’t worry. We aren’t expecting a big-budget production. Please keep videos to less than 2 minutes.
As always, your submission should be unique and protectable (we love to see patented ideas but that certainly isn’t required).
Each idea costs just $25 ($20 for Edison Insiders) to submit.