WestPoint Home, the nation’s leading manufacturer and marketer of bed and bath home fashions, is turning to Edison Nation to find innovative new products for the bedroom, bathroom, baby and kitchen… the only catch is, your concepts must serve more than one function.


Multi-functional, “double-duty” products are cost effective and practical for today’s consumer. Whether you live in a tight-space studio apartment or are a busy parent with a knack for multi-tasking, products in the home need to do more. Multi-functional products also allow for environmental sustainability, a core value for WestPoint Home. EcoPure is just one of the manufacturer’s leading brands created to promote cost effective and eco-friendly home goods.


Consider shower curtains that feature toiletry storage pockets to maximize bathroom space, whether you have a small shower or simply lack the counter space. How about the terry cloth towel, which dries you off but also doubles as a cover-up while you get dressed? Or decorative bed skirts that feature storage pockets that offer a way to discreetly organize while maintaining the look and feel of your bedroom.


WestPoint Home wants to discover more new, double-duty innovations for the bedroom, bathroom, baby and kitchen that solve two or more problems in just one product. WestPoint Home has already partnered with four Edison Nation members to bring their idea to market, and now searches for continued success through the innovative minds of other members.


Current WestPoint Home brands include Martex, Baby Martex, Grand Patrician, Utica, Chatham, Vellux, Lady Pepperell and several more. WestPoint Home conducts market research to help anticipate consumer needs. Their cutting-edge product development assures that they meet them. Through product innovation, WestPoint Home aims to make consumers lives easier – and more fun, too.


For more information on WestPoint Home, please visit their Web sites at www.martex.com.

For this search, please submit your double duty, multi-functional innovations to WestPoint Home’s Live Product Search. While not required, we highly encourage you to submit video and media of yourself demonstrating the prototype and explaining the features, benefits and functions of your submission. Please be as detailed as possible about your home innovation.

• Your submission must solve more than one problem and/or serve more than one function.


• Offering a “green” element within your innovation is a plus.


• Your submission should offer quality to the consumer and within their home.

Each idea costs just $25 ($20 for gold members) to submit and, as long as you maintain gold membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.