Larry OCull's Profile
Larry OCull (ldocull)
Gold Member
| Skills/Activities: | President of Priio, Product Design, and Product Development and Enhancement |
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| Groups: |
Indianapolis, IN
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Micro Blog
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Why Do A Value Opportunity Assessment?
May 20, 2009Why are iPods in the kitchen drawer, and iPhones in people’s hands? It is about value.
A Value Opportunity Assessment (VOA) determines how to keep a product in the users’ hands; it determines a product’s key emotional and use factors.
Ideally, a suc… continue reading
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Why Strategic Partnerships Work
May 20, 2009There is a difference between having a good idea, and having a marketable idea. Often the former can grow into the latter, but it takes intention – and good technology. The right recipe often comes in the form of strategic partnering.
A strategic partne… continue reading
Education Info
| College: | Purdue University Main Campus |
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| Major: | BSET |