It's REAL! Introducing StackMates....here we go...lift off...see it at www.buystackmates.com
May 12, 2010
Well I’m not a mother, but after about 9 months of waiting I’m happy to introduce you all to my new baby….
Introducing the STACKMATES Storage System!
So since I last posted on EN, I hadn’t heard any news about the launch of Stack Mates on TV and then last night I get a call & email saying, “Oh we ran the commercial over Mother’s Day” and posted it on youtube?
Wh, wh, wh, what?????? So I guess it is safe to say that I can now tell you all the product ;)
I hope you love it, if not pretending is always good…
If anyone saw this commercial air over this past weekend let me know…unfortunately I did not and hope one day to bump into it on live TV.
You can view the commercial and other video clips on youtube at (or search STACKMATES):
http://www.youtube.com/watch?v=lpM5lBpKUAY
If you like the product, please feel free to spam away…place the links on your facebook postings, myspace, linkedin (go nuts), forward the links to millions of people (I need a social media campaign to get me into FT inventing ;) …
When I learned they aired the commercial and posted the commercial on youtube (without having a website ready yet), I worked fast and furious to create a little blog highlighting the product features and benefits…you can check it out at:
http://stackmates.blogspot.com/
(page may take a sec. to load, I got creative and made 3 home videos)
http://stackmates.blogspot.com/p/features.html
Odd to me as a marketing manager not to make an e-commerce website before anything, I’d do that first. But their model is make product → create automated voice order system (which is live now at 1.800.713.9928) → test market on TV → If promising, create website and continuing advertising. If not, leave me in the dust (with hopefully a little pat on the back for my ego ;)
It does appear that the initial airing of the commercial this weekend passed their first tests (at least enough that they’ll proceed to build the website—so I’ll let you know when the website goes live). um, ok, just went live today 5.18 at:
Anyway making and launching the infomercial was the first battle and it came out great. But no money or success happens until the commercial brings in the break even numbers they’re seeking… so if you should see STACK MATES on TV, or are interested, please order via the 1.800 or it will never make it to a retail stores.
I created a little fun EN forum too, so you can give me thoughts/ideas/ask questions…the blogs are so one sided…
http://www.edisonnation.com/forums/just-for-fun...
Enjoy the blog, the movies and commercial, I’m going to go continue to having my heart attack and holding my breath!!!!!