WOULDN'T IT BE COOL IF...
You were our
next big thing?
SUBMIT YOUR IDEA TO OUR
AS SEEN ON TV SEARCH NOW!
For Everyday Problems
Edison Nation is looking for products in the following categories:
Inspiration comes in different forms. Some arrive at their big idea spontaneously—a specific 'Ah-ha!' moment while going through their daily routine or because they've witnessed someone experience a common problem. Others consider themselves serial inventors and can conjure product ideas on demand based on specific consumer trends. Others may spend years researching, brainstorming and planning before cultivating and sharing their idea.
But at Edison Nation, there is no wrong way to invent. Whether you have a conceptual idea, stick figure diagram, full-scale prototype, or market ready product we want to hear about it!
You have the ideas, we have the resources,
and the potential of your idea can only be realized if shared.
So go ahead and submit your idea, no matter how developed it may be.
You never know where it can take you.
Unprecedented success that speaks for itself.
We have launched a multitude of successful products that have come from our As Seen on TV product searches. Products like Mister Steamy®, Emery Cat®, Gyro Bowl®, Eggies®, Hot Huez®, Perfect Bacon Bowltm and Party in the Tubtm with many more in the works! Is your idea our next big success? Submit it now and we'll use all our talent and resources to make your product successful on TV and in retailers around the world!
EGGIES: when it comes to eggs... hard-boiled means hard work! With Eggies you can finally enjoy hard-boiled eggs without peeling a single shell! Just crack and pour your egg into the Eggie, cook on your stovetop, and twist open for a perfect hardboiled egg!
PARTY IN THE TUB: now kids get to enjoy bath time all the time with the Party in the Tub light! The Party in the Tub light is made of durable plastic with a watertight and water-safe long-lasting LED light display. Turn on the Party in the Tub light and say good-bye to dirty diva dramas and those toddler tub tantrums!
MISTER STEAMY DRYER BALLS: the fast way to get wrinkles out of your clothes without having to get out the iron. Turn your dryer into a wrinkle releasing machine and soften them as they dry for fluffier fabrics without the dryer sheets. Just add water and toss it in your dryer to get soft, wrinkle-free clothes without an iron or dryer sheets.
PERFECT BACON BOWL: the easy way to make delicious edible bowls out of bacon! Just wrap your favorite cut of bacon around the Perfect Bacon Bowl and cook! With Perfect Bacon Bowl you can make Eggs, BLTS, Mac and cheese, Burgers, and even bread bowls for soups, stews, and more!
HOT HUEZ HAIR CHALK: the hot new hair craze that allows you to instantly change your look with eye-popping color! Hot Huez Hair Chalk is fast, easy and washes right out with your shampoo. Just choose your hue, slide along hair and color goes on.
THE EMERY CAT BOARD: a stylish board that functions as a dual cat toy and claw duller, utilizing a patented abrasive coating that naturally files down cats' claws as they play, stretch or scratch. The Emery Cat's cardboard features a honeycomb-like surface and is infused with catnip to attract cats. Its base features non-skid durable footpads.
GYRO BOWL: the kid-proof bowl that rotates 360 degrees so food always stays in! Now parents can relax whenever kids snack! Just fill up the Gyro Bowl and you’re ready to go! Gyro Bowl’s inner bowl rotates 360 degrees and magically stays open side up, no matter what!
A look into how it works
1. Have an idea?
We are always looking for great ideas to develop (or license) and bring to market!
Fill out our simple, secure submission form. It’s just $25 to submit your idea.
Each innovation is evaluated by
our expert review team.
4. Stay Informed
Watch your idea move through each point of review on the dashboard. We'll keep you engaged every step of the way.
If we fund and bring it to market, you receive 7.5% of adjusted gross revenue.
If we license it to a partner, you receive 50%.
Store your ideas in our secure database so you’ll be ready to submit to each new opportunity.
From Idea to As Seen on TV
Once you’ve submitted your idea, the Edison Nation Review Team begins evaluating your product.
Product Evaluation & Selection
Each product idea is reviewed through Edison Nation’s Eight-Stage Evaluation process, testing for competitors, mass market appeal and more. Products that reach Stage 7 in the Evaluation Process are presented to the entire Edison Nation ASOTV team in our quarterly review meeting where “Go, No Go” decisions are made.
Innovators whose products are selected following the quarterly review meeting are notified via email that their ideas were selected for further review.
Initial Design & Surveying
Ideas selected for further review are then surveyed amongst a group of qualified, confidential participants to learn what consumers do and do not like about the idea and how it was designed. To prepare a concept for that survey, our team conducts basic design work followed by 3D modeling to create realistic renderings showing the product in use.
Intensive Product Design
Products that are successfully surveyed are then turned over to our industrial designers who take the 3D renderings to the next level by continuing the design process with the goal of turning it into something real.
During web testing, a website is created that presents the product as a complete, ready-to-buy item. The website is distributed through a secure platform that lets us gather data from across the country to understand the level of purchase intent for the product.
Final Product Development & Engineering
Once a product is successfully web tested, our product development team refines and finalizes the design and engineering of the item through iterative prototypes until it’s working perfectly, and is able to be manufactured at the correct cost. We utilize our in-house equipment, including 3D printers, laser cutters and water-jets to move this process along at lightning speed, as filming day approaches!
From scripting to storyboards and branding to logo design, our production team irons out every detail to make sure each product comes alive on screen.
For every product, the editing team lays down the footage and meticulously works to create a final spot that will immediately captures a consumer’s attention.
The media strategists and marketing team work together to develop a nationwide testing plan specifically tuned to the product’s target audience.
The team of media experts analyzes the consumer data from testing to determine whether or not the product has potential to be profitable in the As Seen On TV market.
A test that proves successful will move a new product towards a worldwide TV campaign and retail launch.