WHAT IS “AS SEEN ON TV”?
Edison Nation's “As Seen on TV” team is dedicated to products that are suited for a type of marketing called “direct response” (think: TV infomercial). ASOTV products must make people react with an “I need that!” impulse that drives immediate response. This category of consumer products is highly competitive and fast-paced, so we have a dedicated team of industry experts and product developers with the know-how to select the most promising ideas and carry them all the way through to TV stardom and store shelves.
Unprecedented success that speaks for itself.
We have launched a multitude of successful products that have come from our As Seen on TV product searches. Products like Mister Steamy®, Emery Cat®, Gyro Bowl®, Eggies®, Hot Huez®, Perfect Bacon Bowltm and Party in the Tubtm with many more in the works! Is your idea our next big success? Submit it now and we'll use all our talent and resources to make your product successful on TV and in retailers around the world!
EGGIES: when it comes to eggs... hard-boiled means hard work! With Eggies you can finally enjoy hard-boiled eggs without peeling a single shell! Just crack and pour your egg into the Eggie, cook on your stovetop, and twist open for a perfect hardboiled egg!
PARTY IN THE TUB: now kids get to enjoy bath time all the time with the Party in the Tub light! The Party in the Tub light is made of durable plastic with a watertight and water-safe long-lasting LED light display. Turn on the Party in the Tub light and say good-bye to dirty diva dramas and those toddler tub tantrums!
MISTER STEAMY DRYER BALLS: the fast way to get wrinkles out of your clothes without having to get out the iron. Turn your dryer into a wrinkle releasing machine and soften them as they dry for fluffier fabrics without the dryer sheets. Just add water and toss it in your dryer to get soft, wrinkle-free clothes without an iron or dryer sheets.
PERFECT BACON BOWL: the easy way to make delicious edible bowls out of bacon! Just wrap your favorite cut of bacon around the Perfect Bacon Bowl and cook! With Perfect Bacon Bowl you can make Eggs, BLTS, Mac and cheese, Burgers, and even bread bowls for soups, stews, and more!
HOT HUEZ HAIR CHALK: the hot new hair craze that allows you to instantly change your look with eye-popping color! Hot Huez Hair Chalk is fast, easy and washes right out with your shampoo. Just choose your hue, slide along hair and color goes on.
THE EMERY CAT BOARD: a stylish board that functions as a dual cat toy and claw duller, utilizing a patented abrasive coating that naturally files down cats' claws as they play, stretch or scratch. The Emery Cat's cardboard features a honeycomb-like surface and is infused with catnip to attract cats. Its base features non-skid durable footpads.
GYRO BOWL: the kid-proof bowl that rotates 360 degrees so food always stays in! Now parents can relax whenever kids snack! Just fill up the Gyro Bowl and you’re ready to go! Gyro Bowl’s inner bowl rotates 360 degrees and magically stays open side up, no matter what!
WHAT ARE WE LOOKING FOR?
The most successful As Seen on TV products are easy to understand and can be demonstrated in 60 seconds or less. ASOTV products identify a problem a large number of people deal with every day and the solution “wows” the consumer to drive an immediate response.
HOW DO WE DO IT?
After submitting your idea to the Edison Nation ASOTV search, your idea will be evaluated by Edison Nation's ASOTV review process (which is described here). Here's a glance at what that looks like:
INITIAL DESIGN + SECURE SURVEY
First we polish your idea utilizing realistic 3D renderings that we use to conduct a small, secure survey in order to gauge market interest and gain consumer feedback.
PRODUCT DEVELOPMENT + PROTOTYPING
Upon a successful survey result, we dive deeper into complete industrial design and product development. At this phase we make initial prototypes to bring your product to life.
Next, a specialized testing website is deployed through a secure platform that allows us to gather data from around the world to understand the level of purchase intent for the product.
FINAL DEVELOPMENT AND ENGINEERING
A successful web test means it's time to finely tune the design and engineering of the item. We utilize our in-house equipment, including 3D printers, laser cutters and waterjets to move this process along at lightning speed, as filming day approaches!
Time to make a commercial! Now the product is branded, storyboarded and scripted by our production team as it comes alive on screen. The editing team works meticulously to create a final spot that will immediately capture consumers' attention.
MEDIA AIRING + ANALYSIS
Our media strategists and marketing team work together to develop a nationwide testing plan specifically tuned to the product's target audience. After it airs over several weeks, the team analyzes data to decide whether or not the product will be profitable.
A successful media test result means the product moves onwards to a worldwide TV campaign and retail launch!