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​ASOTV NEVER SLEEPS - Process Update

magurn's Avataren_staff_badge

We walked out of our last Quarterly Presentation on January 28th with a very long list of items we loved! In addition to being excited about these new ideas, we also recognized that waiting for Quarterly Presentations had actually become a cog in the machine. Why stockpile great ideas for months, then suddenly scurry to push them all through our survey platform?

So, we fixed it.

The new and improved ASOTV “machine” is constantly running! Seriously.

How? Basically, we now have mini ASOTV presentations every week so the process is more fluid.

There are now 6 phases: Submissions come in and undergo an Initial Evaluation. Select ideas are then presented to our experts and ayes/no Vote determines if it will move on to the next phase or not. This voting now occurs every single week, rather than once per quarter. Those that receive a “yes” vote will be prepped and sent through our proprietary Survey System. Based on the results of each survey, a select few will move on to a round of Web Testing, and based on those results, a select few make it to TV Testing, then the ultimate Launch and retail “roll out”. Learn more details about each of the 6 phases here (link to FAQ’s page that explains all phases).

Don’t worry, we DO still get together together for a Quarterly meeting!

Our next meeting will be June 3rd, where we will recap and review everything from the ASOTV Q1 search and ongoing Q2 search. Since we now vote on ideas every week, this meeting will not be a formal “presentation” as it was in the past. Instead, this meeting will serve as valuable time to recap all results from the past 3 months, discuss product development of those items moving forward, and strategize more ways to keep improving.

How fast does this “machine” work, exactly?

Many of you ask about the timing of our phases, and, truthfully, the answer varies depending on what’s going on in the system. The ASOTV business is all about timing, so, we may have a month when there’s four items that need to be prototyped for web-testing ASAP, or we may have a month where nothing surveys well at all, which means we’ll be catching up on the rest of the list. No matter what, we’ll do our best to keep you posted in this thread. 

We have completed 100% of the surveys for all items on the Jan 28th quarterly list (stay tuned for an update on those), and have already begun surveying many submissions we’ve received since then. We’re on track and continue moving along every day.

Timing In GENERAL TERMS:

INITIAL EVALUATION

  • The Initial Evaluation can take anywhere between 4 to 8 weeks.

VOTE

  • A select number of ideas are voted upon every single week. The amount of time that your idea is in the “vote” stage depends on how many other ideas are in the queue at the same time.

SURVEY

  • Once your idea gets a “yes” vote and reaches the Survey phase, it will be prepped and surveyed within about 4 to 6 weeks and may be re-surveyed based on new information we gather.

WEB TEST

  • Once your idea reaches the Web Test phase, it will be prepped and deployed within about 3-5 months. This may be shorter or longer depending on how many other items are web testing at the same time, and how much development needs to happen in order to fabricate a working prototype.

TV TEST

  • Once your idea reaches the TV Test list, you can expect to see it on TV within about 6-9 months. This time is necessary to fabricate multiple camera-ready samples, gather and edit footage, and secure media spots.

LAUNCH

  • Launching an item into retail stores has many factors and varies widely depending on the product. We will be in direct contact with you about timeframes at this point.

We hope you’re as excited as we are for these changes to the As Seen on TV Process. 

You can expect to see a brand new look and feel for your As Seen on TV Dashboard in the coming months. Until then, check out the information provided on your current dashboard to understand where you are in the ASOTV process.


Happy Inventing!

A Kiro
Mysoon
Ken Hill
Saletta .
Mark Bartlett
Sandra Evans
Chip
Alli G
Mary Gorman
Jill Kelly
2 more…
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magurn's Avataren_staff_badge

An update to our update! 

Anyone who currently has an idea active in an ASOTV search will have an update to their dashboard on current status. Just click on "View Full Details" on your submission to access this information! 

Going forward, whenever there is news or movement on your product, we'll be updating you on your Dashboard and you'll receive a notification via email that you have new feedback.

Best of luck to all!

Michelle Morrison
Jeorgia Valentin
Lorenzo D'Alessandro
Jill Kelly
Michael Irwin
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scardinal3's Avatargold

Excellent initiative!

Thanks EN

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kdc's Avatargold

Sounds great and exciting...thanks team!!!

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ladimando's Avatar

Very Cool! Looking forward to following my ideas up and through G8

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wherritt's Avatarg8_badge

I LIKE IT !!!!!!!!!!!!!  It is the perfect next iteration of the Edison Nation ASOTV process.

Congratulations on a job well done and a culture of continuous innovation.

Michelle Sartori
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acetrangelo's Avatar

This is very exciting news! Taking EN to another level! :) Great job.

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aubreyavila's Avatarg8_badge

Awesome Michelle! I like the private feedback. So would your dashboard be at g7 or g8 before you start the surveying?

Lorenzo D'Alessandro
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magurn's Avataren_staff_badge

Hi Aubrey!

The existing 8-stage process does not fit with the new six-stage ASOTV model, which is why we are going to be redesigning it for your Dashboards - this is in progress, but will take time to perfect.

Typically, ideas that are in survey are in Stages 5 or higher in our current system. But, we advise all active ASOTV participants to go by the feedback provided on their Dashboard for an accurate look in the interim.

Best of luck!

Jill Kelly
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allig's Avatarg8_badge

Definitely makes the process more dynamic.  Thanks guys!

Jill Kelly
Mary Gorman
Michelle Sartori
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magurn's Avataren_staff_badge

Hey guys!

Wanted to check in with a quick update following our June 3rd meeting! All Dashboards have been updated with applicable information and movements. We have three ideas going to survey next week and several more in queue!

We'll continue to keep you updated on your Dashboards whenever there is news about your specific concept!

Best of luck to all!

Mark Bartlett
Jill Kelly
Anthony Cetrangelo, Esq.
Michael Irwin
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kabuj's Avataree_badge

HI Michelle,

I'm confused by the new process. So if this week someone enters an Q2 ASOTV Search idea what happens next based on how the current dashboard is set up??

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magurn's Avataren_staff_badge

Hi Ken!

We are updating Dashboards weekly based on the product evaluations. Until the new ASOTV Dashboard is deployed, for all active ideas, we are providing ongoing feedback as they move from stage to stage. The place to keep watch is your "comments" (found by clicking on "View Full Details" on your Dashboard.

When you have a new comment from the EN team, you'll receive an email notification.

"Green is good" still applies, but we are working each week to ensure all ideas are updated with details of their current status as we hear back from the evaluation and ASOTV teams.

Hope this clarifies and best of luck!

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kabuj's Avataree_badge

Hi Michelle,

Appreciate the response. It Kinda answers my question.. specifically, my ASOTV-Q2 submission has been sitting in Stage 1 for 5 days and in the past, steps 1 and 2 would usually move same day or within 1 or 2 days. So, I am wondering if the new process now slows down the review for the old process in anyway?

Thanks

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magurn's Avataren_staff_badge

Hi Ken,

The new process should not be slowing the movement of any ideas. That being said, the timing for each idea moving through the evaluation process varies depending on the idea, level of IP, etc.

We'll review the submission itself and if there is additional information we can provide, we'll update your dashboard.

Otherwise, as long as the idea is green, it is under active review.

Thank you!

Michelle

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chipnjaa's Avatar

K J,

The "new" ASOTV Search process has an initial stage that is quite different than the first stage of the Open and Sponsored Searches. In the Open Search, the first check mark really just signifies that EN has successfully received your product idea submission and that it fits the criteria of the search. The first stage of the now six rather than eight stage ASOTV process is described as an "Initial Evaluation" that "can take anywhere between 4 to 8 weeks". The new process isn't slower... there are two less stages and the process itself is different and not accurately reflected by the 8 stage graphic on your dashboard. Until that graphic depicting the new 6 stage process is updated, I wouldn't try to make sense of your submission's status based on its progress on the older 8 stage graphic. Your idea may be in Stage 1 for another 3 to 7 weeks while it progresses through the new Initial Evaluation. 

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kabuj's Avataree_badge

Chip. That helps. Thanks!!!

Chip
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magurn's Avataren_staff_badge

Hey guys and Happy Friday!

A quick weekly recap following this week's ASOTV meeting!

One product has been selected to move forward with web testing, one idea is being surveyed for a second time and two ideas have been selected for surveying!

All dashboards have been updated!

Best of luck to all!

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magurn's Avataren_staff_badge

Hello to all!

An update from our weekly ASOTV call!

Three products that were surveyed unfortunately did not score well enough to move forward for web testing. 

But, the good news is that three products are slated for filming for TV testing in the next month or so!

All dashboards have been updated!

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cejela's Avatarg8_badge

I have had a submission stuck on stage 6 since 2014.

It is not ASOTV but a general EN product submission.  Who should I go to for an update please?

Thanks!

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magurn's Avataren_staff_badge

Hi Celeste! 

Please send me a direct message with the details of your submission and I'll request an update from the review team.

Thank you!

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kimmyk's Avatargold

I had one stuck at 6 for about 6 months, but 2 years is a bit much...

I love your pic Celeste - it always looks like you're having fun!

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magurn's Avataren_staff_badge

Hey guys!

Here's the ASOTV scoop this week!

First, a congratulations to Alli G! One of her ideas has successfully surveyed and is now being developed further for future web testing!

On deck for next week's surveys are ideas from: Aaron TravisOlugbenga Oredein and Karin Nieuwoudt!

Best of luck to all and we'll continue to note movements in this forum thread!

ASOTV dashboards are being updated through the remainder of the week!

Elizabeth Crouch
Mary Gorman
Alli G
Alli G
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buck's Avatargold

Thanks for the process explanation Michelle.  I didn't see an IP evaluation included and would assume that it's done (Initial and Final) in the ASOTV Initial Evaluation.  Also, is as much importance placed on IP with ASOTV as it is with other searches?  

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magurn's Avataren_staff_badge

Hi Buck! 

IP evaluation is always of utmost importance no matter the search category. We want to ensure ideas are protected (or able to be protected). IP review is done in the initial evaluation stage.

Best of luck!

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magurn's Avataren_staff_badge

Hey guys!

Here's the ASOTV scoop this week!

A follow-up from last week's announcement, Aaron Travis' idea is going to be resurveyed based on initial survey results.

On deck for next week's surveys are ideas from: Matthew BowlerJohn Corbin and Jamie Adtkins!

Ideas from Bruce Rubin and Jay Brown have been selected for voting for survey consideration!

Best of luck to all and we'll continue to note movements in this forum thread!

ASOTV dashboards are being updated through the remainder of the week!

Jill Kelly
Mary Gorman
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betzy's Avatarg8_badge

Wow!  This is a fun topic with a lot of inspirational updates!  Best to all those who are passing all the tests!!!

Alli G
Mary Gorman
Michelle Sartori
Rob F
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bobf's Avatargold

Yes, good luck!

This new system is first class, thanks!

Mary Gorman
Michelle Sartori
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jalyia's Avatarg8_badge

I agree, this is great getting these updates! Best of luck to all!

Michelle Sartori
Mary Gorman
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magurn's Avataren_staff_badge

Hey guys!

Here's the lowdown on ASOTV this week!

Due to the large success of Michael Diep's Emery Cat product, the ASOTV is refreshing the product concept and sending it through for a web test!

In other news, the Q3 ASOTV search is now open! Do you want to be the next inventor we feature in this thread? SUBMIT NOW!

Jill Kelly
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allig's Avatarg8_badge

I for one can say I hope refreshed concepts from past successes do as well as the first time around ;-) ;-) ;-)

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bobf's Avatargold

I still have the 7 steps on my ASOTV dashboard. The new system has 6 steps. If I have a G3 does that mean it passed the survey?

Thanks

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allig's Avatarg8_badge

Until they update with the new asotv dashboards, stage 1-4 correlate with stage 1 of the asotv process.  So if you get a G4, then your idea will be voted on.  If the vote is yes, then you get a G5 and go into survey.

Your idea will have to be voted on before it goes to survey, and EN will notify you if it's been selected for a vote.  You'll get an email that you have new feedback, and if you go to your submission, there will be a note from EN saying it's been selected for voting.  If it passes, you'll get more comments that it was selected for survey, etc.

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bobf's Avatargold

Thanks little buddy!

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magurn's Avataren_staff_badge

Hi Rob!

Confirming Alli's response is correct. The new ASOTV Dashboard is under construction and will be launched within the coming months. Until that happens, we'll be updating all selected concepts via direct comments to the dashboards.

Best of luck!

Rob F
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let-them-fly's Avatar

Hi Richard,

I'm not near as pretty as Michelle but I can report that you are encouraged to submit your invention to as many applicable searches as you desire.

All the best...

Mary Gorman
Michelle Sartori
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williamj's Avatar

I gotta agree with Frank... he's not any where near as pretty as Michelle is.

8  !    (grin)

Mary Gorman
Michelle Sartori
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magurn's Avataren_staff_badge

Oh gents, thanks so much for the kind words this morning!

Richard, Frank and William are correct, you are free to submit your idea into as many applicable searches as possible - good luck!

Frank White
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kdc's Avatargold

.

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magurn's Avataren_staff_badge

Hello to all and Happy Monday!

On the docket this week for voting are ideas from Kathleen C and Therese Martin!

ASOTV dashboards are being updated over the next few days!

Best of luck ladies!

Kim L
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williamj's Avatar

Best of luck Therese !!!

Kathleen... rootin' for ya girl.

root_Root_ROOT !!!

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kdc's Avatargold

Thank you MIchelle!

Thank you Sir William!

Best of luck, Therese!

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allig's Avatarg8_badge

Ooooh, congrats and good luck, Kathleen!!!

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kdc's Avatargold

Thanks, Alli!

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let-them-fly's Avatar

Congratulations Kathleen!!!!  Been waiting on this moment for a while, eh? :)

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kdc's Avatargold

Yeah...a little while, Frank. I decided to get back on the rollercoaster. LOL

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betzy's Avatarg8_badge

Go girls!!! Wishing you the bestest!

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betzy's Avatarg8_badge

Go girls!!! Wishing you the bestest!

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kimmyk's Avatargold

Great news!! 

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kdc's Avatargold

I know I keep asking questions about this because it's confusing me.

Right or wrong?  The difference between the level guide on the 8 step and the ASOTV 6 step is for example...you have a G2 on the 8 step and it means (as always) you have passed level 2 and pending on level 3. And on the ASOTV 6, if you have a G2 it means you are pending on level 2 but you don't pass level 2 until you get a G3?  Right? Wrong? Confused?  Want me to shut up?  ...Williamj need not answer that last question.

Sorry Michelle....I know I thought I understood you PM explanation, but I soon found out I'm still confused because the scale seems to say one thing, but the feedback seems to say something else and I've been out in 100 degree weather all day and my mind is melting and I have melted ear wax dripping on my shoulders...Someone bring me some snow!

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kdc's Avatargold

By George I think I've Got It!

After going all the way back and reading through all of these comments. It is now my understanding that Level 2 Voting is where they vote to see if it goes to survey. And Level 3 Survey is the actual Survey.  It's as clear as the nose on my face...why was it so difficult? It's pretty much self-explanatory...geesh...some people like to take the scenic route!

Kim L
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