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Mattel® seeks outdoor toys that can be used for sports activities and games.

lorax2719's Avatargold

Toy giant Mattel® is the worldwide leader in the design, manufacture and marketing of toys and family products. Since 1945, the Mattel® family has encompassed such brands as Barbie®, Hot Wheels®, Matchbox®, American Girl®, Tyco® and a wide array of entertainment-inspired toy lines.

Deadline: May 16th, 2011 at midnight, PST.

http://www.edisonnation.com/live_product_search...

Happy Inventing!

Kelly

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miked's Avatar

Fantastic – can someone tell me what “compound innovations” means?

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cabby's Avatar

I was wondering the same thing Micheal. I think what they mean is that they don’t want people to take 2 products currently on the market and turn them into one product. Hopefully someone else has a better explanation.

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cabby's Avatar

Guess I was wrong, I looked at the description again and it says they ARE looking for compound innovations. Now I am confused.

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chaser323's Avatar

My guess would be several New changes/uses, put together into one new product. Clint , compound innovations. may just be as you said.

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lorax2719's Avatargold

A compound innovation can refer to a type of material you create that contains more than one part or consisting of two or more substances, ingredients, elements, or parts. For example, a chemical compound consists of two or more elements.

Hope this helps just a bit. We may be able to do a Q&A later.

Thanks!
Kelly

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cabby's Avatar

Thanks Kelly. If you could do a Q&A that would be very helpful.

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amelia's Avatar

“compound innovations to outdoor toys that can be used for conflict play (e.g. guns, swords, tag, etc.) and/or sports activities (football, soccer, basketball, etc.).”
I understood as being part of or work along with. Non compound then would be a toy that stands alone as a totally new concept…???

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tjm's Avatar
Yes this will be one of the questions for the Q & A i am assuming they do not want to sell the footballs, basketballs , soccerballs etc. considering the price point is 20 to 50 dollars that would eat all the budget just for the balls, just the innovations to go along with them ? TJM.
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chaser323's Avatar

Well! looks like I’m back in the game, Just came up with presentable concept and drawings for a, with finger crossed, new mattels game. Going for the green.

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cabby's Avatar

Nice Don! Your not wasting time on this one. Go for the Green!

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richardyost's Avatargold

Hey Flora, you mean like sword-soccer, or football where instead of tackling you get the gun out and shoot them? Or with baseball when the hitter is running to the bases, instead of touching him with the ball, you tackle him? HaHaHa Just kidding.

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imajane's Avatarname search

Richard, you’ve got 3 or 4 great ideas in there! lol!!!

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amelia's Avatar

Hey Richard I have been cracking my head thinking about that!:> Anyway when you think about how boys play…is there something that could be safe!!!
How about a sword with a gun at the tip
:>:>LOL safe enough???

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imajane's Avatarname search

perfect! lol

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inovate's Avataree_badge

Thats funny Flora! I’m glad that wasn’t around when I was a kid, my parents probably would have loved to get me one, especially if it was made to backfire!

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joemac's Avatar

OK I am in this one…..my first ever game idea! Pretty confident with it….lets see what happens…

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imajane's Avatarname search

Good luck, Joe! I dusted off an old R8 from the Ball Horticultural search last year. I realized it could be used in a completely different way and makes an even better toy/game. We shall see.

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rogerbrown's Avatargold

Looking at Kelly’s post above where she says:

“A compound innovation can refer to a type of material you create that contains more than one part or consisting of two or more substances, ingredients, elements, or parts. For example, a chemical compound consists of two or more elements.”

and what is posted about the search:

As Mattel® continues creating the future of play, they’re challenging you to ideate on safe and durable compound innovations to outdoor toys that can be used for conflict play (e.g. guns, swords, tag, etc.) and/or sports activities (football, soccer, basketball, etc.). Mattel® is also interested in outdoor innovations that are not compound based.

I would take that to mean not only are they looking for new toys, but also looking for a new type of material compound the toys could be made out of. Basically, to me they are looking for a material that could be the next NERF. So, if any of you have an idea for the next NERF type material this could be huge for you. Look at how many items are based around Nerf. This will be a big brain challenge. Good luck

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amelia's Avatar

That would be good to know. Because the only chemical compound I can come up with for boys mixes A and B and glues boy to seat. Is that Styrofoam? or epoxy? In any case totally out of my capabilities. :(

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inovate's Avataree_badge

Thank you Roger, For helping me to get my bearings. I was mentaly challenged again until you cleared the air. I was stuck on a rock and a stick, but it was a really nice rock. Thanks again Aloha Charlie

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amelia's Avatar

Charlie you have unlimited access to lava rock, think about it…if NERF is spongy plastic then why not spongy rock???… Is Friday.

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amelia's Avatar

Zyrofoam of course!

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inovate's Avataree_badge

Hi Flora, how bout flava? Its kinda like flubber, but it won’t bounce. Or roll for that (matter). It just flows.

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amelia's Avatar

Flava it is!! Are we submitting together?? :>:> Zyrofoam is a real product though….Flava..Why not?!!

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rogerbrown's Avatargold

Interesting ideas just make sure what ever you come up with would need to be a compound that can be used as the building structure of the toys. Look athe Nerf toys the foam is the main building block and then they attach other structures to it.

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goodolbakeshop's Avatarname search

Just curious Roger…are you speaking as an inventor-mentor as we are so fortunate and accustomed to? Or are you referencing specifics regarding this search as an ENTEAM staffer with knowledge of this search?

Either way, thank you…just wondering which hat you be wearing.

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rogerbrown's Avatargold

I be wearing the Inventor hat who has dealt with Mattel and other toy companies for the last 10 years. Toys is where I got my start and I am always pitching to them. I currently have 6 toy designs with one company and three with another. You are lucky EN was able to get them as a sponsor. Mattel has a policy of only going through toy brokers or you have to be an established Inventor with a contact within the company before they will look at anything.
Plus, I have sat in on a number of brainstorming sessions with toy companies to understand when you see
“they’re challenging you to ideate on safe and durable compound innovations”

it means they don’t want the same old thing. They are wanting something that makes the toy stand out over the others on the shelf just because of what it is made from. Using Nerf again as an example. What is so special about those toys. It isn’t what they are, but what they are made of that is the attraction. They have balls, footballs, Frisbees, hoops and more all made from this material. By themselves they are just balls, footballs , etc just like their competition. Add the Nerf material and that makes them different.
I do special projects for EN from time to time as a freelancer, but I am not a ENTeam Staffer. Although that would be a cool position. One thing I get from some toy companies is called “Wish Lists” They send these out to specific Inventors they trust to not post them online. These wish lists give you a specific laundry list of targeted areas they want you to focus your energy on.
Which is great when you want to approach company X with a kite idea and you now know they are only really wanting to see different variations on Yo-Yos and outdoor pool toys. It highly increases your odds of success because you are not wasting your time and theirs sending in things which might be great ideas, but they would still turn it down because that is not the direction they are going.
So, seeing the blurb Kelly sent out and some of the responses/questions that were being posted I thought I would try and help clarify what it appears to be saying. I would hate to see someone miss a great opportunity just because they weren’t sure what it was saying.

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inovate's Avataree_badge

Thanks again Roger, you really did help me to understand. But Flora and I must finish this one before I can go on. Its done, the Flava Were talking about here Flora already takes care of the building itself, so kids won’t have to do anything, just watch it real close. Kinda like video games. So you the’ll be a market for it. And the best part!! It heats up and flows again. And whats more! This is where it gets really interesting, you never know when that will happen.

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rogerbrown's Avatargold

One thing to keep in mind with toys is that kids want them to work or perform when they are in the mood to play a product that has a random factor when it might work could work against you.
Taking a traditional game and giving it a new twist helps. Because their isn’t a large learning curve for the kid. They at least know the basics when they get it. Take my Power Pitch Horseshoes as an example. I took traditional horseshoes and added a catapult launcher to it and foam horseshoes. It can be played indoors or out doors. How many people know how to play horseshoes? So, seeing my toy they GET the object of the game just from seeing the picture on the package.

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goodolbakeshop's Avatarname search

Thanks for earlier post Roger. Either hat suits you well.

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