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NEW SEARCH! REAL SIMPLE IS SEARCHING FOR NEW PET PRODUCTS TO LAUNCH AT BED BATH & BEYOND

magurn's Avataren_staff_badge

Real Simple is searching for exciting new pet products that can help simplify life with a pet.

There's nothing like owning a pet, and for many, our pets are our "furchildren." That doesn't mean they don't bring their everyday challenges to the home.

We're searching for your smart solutions to make pets and pet parents happy.

Keep in mind:

This search is for cats and dogs, but don't stop there - fish, reptiles, birds all have needs, too!

Share your idea now!

Traci Thompson
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countofmontecristo's Avatar

O.K. I'm confused. Doesn't always happen...but just did.

Coastal Living is also looking for pet related products in their search with Bed Bath & wayyy Beyond. Isn't having 2 searches this closely related in genre kind of conflict of interest? What did I miss?

True, one (Coastal Living) is 'beach' related Pet products and the Real Simple brand is more general in nature, but is that the only distinction?
My apologies if I'm being obtuse!

colleen Noonan
Charlie Lumsden
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kabuj's Avataree_badge

I'm with Ralph (confused too)... also, it's possible that a given product/invention could fit within all (3) searches, do we submit for each search even though the sponsor(s) is the same?

Charlie Lumsden
Ralph Machesky
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inovate's Avataree_badge

I'm on the same page as Ralph and Kabuj.

I thought it would be alright to submit to People mag search, but it is a better fit here.

Ralph Machesky
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magurn's Avataren_staff_badge

Hey guys!

Here is some additional information on the three Time Inc. pet product searches:

Real Simple is looking for simple, solution-oriented pet products that could be marketed and sold within their Real Simple line of products at BBB and Container Store. Here are some examples: https://www.bedbathandbeyond.com/store/search/search.jsp?Keyword=Real+Simple&view=grid&_dyncharset=UTF-8&frmBrandPage=true&AID=11469020&PID=7576810&SID=58287X1476118X109d4504fb29e7c65a79061a33906fa9&source=Commission+Junction&utm_source=Skimlinks&utm_medium=affiliate&utm_campaign=Bed+Bath+%26+Beyond+Deep+Link&mcid=AF_CJ___2617611

Real Simple products are smart, simple and have a clean design - how would this relate to pet products?

Coastal Living is all about the salty, beach dog. So for this search, consider inventions that are good for the water, in the car, for the bath after being in the water all day.

The search with People magazine can be pet accessories and general pet products.  

The best ideas will be presented to BBB and the team at Time. 

Traci Thompson
Kathy Day
Saletta .
Ralph Machesky
Charlie Lumsden
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inovate's Avataree_badge

Thank you for the clarification Michelle

Derrick James
Saletta .
Ralph Machesky
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dljinnovations's Avatargold

Thanks for the clarification Michelle. After reading the three clarified descriptions, I think I might not have my idea in the best-fit search. Time to exercise the free opt-in Insider privilege!

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magurn's Avataren_staff_badge

Hi Derrick,

No worries, you are welcome to opt in and if there was an error in submission fit, feel free to message me with the details and we can review and move on our end if necessary.

Best of luck!

Derrick James
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countofmontecristo's Avatar

Wowsers.  You guys need to check out that Pinterest link Michelle had in the EN Blog

I found 3 items there already I thought were unique...not so much it appears.

Anyways, LOTS of insight on products already out there, so you don't waste time on submitting entries of products that are commercially available now.

Michelle Sartori
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jdowney9000's Avatargold

Yup, Uma puttin' a trip to BB&B on the list of do-it.

Cindy Lund
Ralph Machesky
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marydickson's Avatargold

In addition to going to Bed Bath & Beyond stores and studying up on Real Simple's line of products, I might also visit a local dog park or dog bar. I have two dogs and a cat and can attest -- people will happily talk about their animals and perhaps their needs. Good market research study for you!

Cindy Lund
Jacob Downey
Vee R___
Charlie Lumsden
Ralph Machesky
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inovate's Avataree_badge

Mary, Great idea!  But my dog got 86ed from the dog bar for drooling, when that poodle walked by :)

Patric J
Kim L
Vee R___
Mary Gorman
Ralph Machesky
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magurn's Avataren_staff_badge

Hey guys!

GREAT NEWS!

We've extended the deadline for this search to Monday, July 10! The magazine is going to be doing some additional marketing around the search and we want to ensure everyone has enough time to submit!

Happy Inventing!

Patric J
Robert Pontius
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magurn's Avataren_staff_badge

Last shot for this search!!! 

Best of luck to all!

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kimmyk's Avatargold

I had 2 ideas that were so good that they were already done!  lol   I hate it when that happens...   Onward

Robert Pontius
Derrick James
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smch2do's Avatargold

I have three ideas in this search. One is new and the other two I have submitted to other searches with mixed results. All three are at level 2 right now. I have been out of the game for a while and I forgot how fun it is to watch and hope. 

Robert Pontius
Michelle Sartori
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sgdromms's Avataren_staff_badge

This will be a two part process. We are posting a pre-screen meeting that will be taking place today with two leads from BBB in the branding and product development dept, as well as lead Time representative.

After this meeting there will be another presentation that will take place within the next couple of weeks with the merchants from BBB and any additional Time Inc,. representatives that are deemed necessary.

During today's pre-screen we will be going through the presentation as well as some other discussions around marketing and content creation efforts for Time Inc. and the various brands that could lead to development of marketing for the products, storylines behind the development of the ideas, etc.

Robert Pontius
Michelle Sartori
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garrettmarvel's Avatar

Thanks for the update Scott... 

will finalists be notified of any progress or news on their product submissions after or during these review meetings?  Or will finalists only be contacted after all of these discussions and reviews have been completed in a few weeks?

Thank you!

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sgdromms's Avataren_staff_badge

Garrett -

As we have updates we will post "general" updates in the forum threads, and any innovator specific updates would get posted to their individual dashboard, or if questions arise our team may reach out to them.

We always say that GREEN is good, and coming out of meeting (pre-screen) yesterday we don't expect dashboard changes for anyone yet. We will be having follow-up call early next week, and locking in the next presentation date to the expanded audience.

Very productive discussions yesterday and definitely areas of interest and overall the teams at Time aand BBB were very pleased with the results.

Steven J. Frey
Traci Thompson
Robert Pontius
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magurn's Avataren_staff_badge

Hi guys and Happy Friday!

We had a follow up meeting with Bed Bath & Beyond this morning following the initial presentation. They have identified the list of their "Top 5" products they want to investigate further. Within this list there are three products in an "A" tier (high interest), one product in a "B" tier and one product in a "C" tier.

They are interested in all five, and we'll be reaching out to those five innovators for sample requests, additional information, etc. over the next few days.

We are also going to be have a follow up meeting with the Time team for any concepts they may be interested in outside of the Bed Bath & Beyond "Top 5." Once we have that discussion, we'll be updating dashboards - this will likely happen next week.

Thank you to all for your ongoing patience!

Traci Thompson
Mark Bartlett
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garrettmarvel's Avatar

Thanks for the update, Michelle!

Question: are the "top 5" across all three product searches?  for example, BBB plus the 3 co-sponsored People mag, Real Simple, and Coastal Living searches?  Or are there 5 in each search, totally more than those top 5?

Have a great day!

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magurn's Avataren_staff_badge

Hi Garrett!

Yes, the top five are across all searches.

Thank you!

Traci Thompson
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beszeditz's Avatargold

Correct Steven. And according to different studies all pets (cats and dogs) go through separation anxiety in different levels according to its race. When their owners leave home they don't have any idea when they'll come back (This is why they are extremely happy when they see us back.) Some pets practically destroy anything at home in and out. This is why there are already on the market different kind of anti-depressant even for pets. Instead of the chemicals involved that could affect their digestive system it would be much better have pet toys with special features to keep them distracted, 'having fun when home alone'. 

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magurn's Avataren_staff_badge

Hello to all!

All remaining dashboards are being updated over the next day.

Thank you!

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