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NEW Search! Roger Shiffman and Edison Nation are looking for the next great toy!

magurn's Avataren_staff_badge

Known as a multi-billion dollar “hit machine,” Roger Shiffman is the man behind some of the most popular toys in recent history, including Furby and FurReal Friends.

Roger Shiffman has now partnered with Edison Nation to find the next great toy invention.

The sky's the limit with this search. Toy concepts can be in any category and at any price point. While Roger is open to reviewing all innovative toy concepts, he notes that the sweet spot is toys for children that are between two to six years old. 

Click here to learn more and submit your idea!

Happy Inventing!

A Kiro
kristen ami
Saletta .
Mary Gorman
Robert Pontius
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ring-go's Avatargold

I am so stoked about this search!! It just doesn't get any better than this!!

Thank you Team E.N. for such an amazing opportunity!!

Glenn Stok
Kathy Day
Robert Pontius
Saletta .
Mary Gorman
Michelle Sartori
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wittyinventor's Avatargold

Me too Michael!!!  This is going to be a blast!  It just keeps getting better and better!  WTG EN!

Glenn Stok
Michael Heagerty
Kathy Day
Mary Gorman
Robert Pontius
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linkylink's Avatargold

Im so happy for this search! :)

Saletta .
Mary Gorman
Michael Heagerty
Kathy Day
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letm31n's Avatargold

'BING!' :)

Michael Heagerty
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countofmontecristo's Avatargold

2-6 years old?  Gotta remember:

- No small parts, potential choking hazard

- No parts that can easily removed, (same reason)

- Eye catching, (easily identifiable by a small child)

- Durable, washable or easily cleaned.

- Nothing that the Consumer Product Safety Commission (or parents)would object to.

I hope others will post some more guidelines here.  Feel free to chime in with design guidelines, but NO designs or spoilers.  Just common sense stuff that some of us older folks may forget.  

Good Luck everyone!

Now...what was I babbling about again?

Mysoon
Jacob Downey
Michelle Sartori
Robert Pontius
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kimmyk's Avatargold

Good thoughts... it's hard to keep with all the latest taboo items.  I would add magnets to the list.  I submitted a child-related item once that used a magnet, and it got rejected because apparently moms don't want the kiddos exposed to them.  Funny, cuz we used to play with them all the time!  lol

To me, boys are much easier to deal with toy-wise.  I had very few girls around when I was growing up, and only have sons.  They keep coming up with all kinds of things for girls that just seem bizarre to me.  (Bratz dolls, for example. Ewww!)  I'm always happy when my granddaughters have normal toys.  All this weird fantasy stuff is too far out there for me.

Ralph Machesky
paul ortega
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rogerbrown's Avatargold

Adding to the list

Always consider pinch points

Any cables, cords, strings can be choking or strangling hazards

When it comes to parts consider how many it may take to make your product. The more parts can raise the cost to a level makes it out price itself for the market.

Velcro and suction cups can be considered hazards for smaller kids depending how the are used.

Kids like to emulate their parents consider items adults use that a kid friendly version would work.

Look at toys that are normally played outdoors and figure out how to play them indoors. Think about how to make them so they do not damage anything in the household.

Parents will be the ones buying the toy so anything that can bring back memories for them of what they played with as kids but with a new twist can give you an edge.

Something that is a toy but has educational value

Eye hand coordination toys are great

Toys that make sounds or light up when the child accomplishes a task or movement do well.

Take a look at the two toys I licensed as examples. They are twists on traditional games. I took horseshoes that is normally played outdoors and made it where it can be played inside or outside. I also added a catapult feature to toss the Horseshoe for you. And I made it safe to play indoors. Then I took Hockey and made it a game you can play indoors or outdoors on most tabletops. And is safe to play, no missing teeth. LOL I took the hockey stick and made it a retractable punching handle. 

Carrie C
Saletta .
Ralph Machesky
paul ortega
Thom C
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mmmbopingmommy's Avatar

Roger, I love the sucker punch air hockey. lol

Ralph Machesky
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magurn's Avataren_staff_badge

Hi guys!

Roger Shiffman has a ton of connections and reach in the toy industry and will work with the appropriate party alongside EN to get development, manufacturing and distribution to any idea he chooses as a finalist.

Best of luck to all and thank you to Ralph and Roger for those guidelines!

Ralph Machesky
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magurn's Avataren_staff_badge

Hi Eduardo, The split will be the standard 50/50 split, there are no deductions.

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let-them-fly's Avatar

I apologize for seeking a bit more clarification on what you said, Michelle; but If Roger Shiffman is taking the role of toy broker in this search, I'm assuming he would get a certain fee to process the selected inventions; let's hypothetically say 5%.... so does he split that with EN (making it 2 1/2% each), and then is that what EN splits 50/50 with itself and the inventor? (which would be 1 1/4% each)

Thanks in advance.

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magurn's Avataren_staff_badge

Hi Frank,

The agreement with Edison Nation has with Roger Shiffman including his royalty revenue on the products, has no affect on any of the earnings for our innovators. There are several ways Mr. Shiffman can take any finalists, including manufacturing them himself, working with another company, etc. 

In general, the fees will not affect our innovators' splits.

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ring-go's Avatargold

Hi Michelle!

So is it safe to say that whether Mr. Shiffman decides to manufacture or work with another company, the royalty rate that E.N. negotiates will be based on the wholesale receipts of the developed products as would be the case in all the other partnerships?

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rogerbrown's Avatargold

Some other things to consider are:

Making the package have a function that adds to the play. This adds more value and helps get the play action across. Example: my granddaughter has a barn that splits in half and holds the animals, corral and other play items inside. So the packaging is part of the purchase and play value. I have seen military forts done the same way.

If you are coming up with action figures just having them be animals in human form is not enough. You need a good HOOK with the play value. Look at most of them you see on the shelf they are based on characters that are in comic books, movies, Saturday cartoons,etc. So they are already know to kids and some parents. 

Board games are some of the hardest to get a company interested in.

Plush toys are like action figures you need a HOOK to grab market share. Look at this video of a plush toy called Stuffies. They took a standard plush toy and put hidden pockets all over it for kids to hide their favorite things.  https://www.youtube.com/watch?v=ZJM5q8tzfpY

Saletta .
Thom C
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kdc's Avatargold

Michelle, is this search open for children's board games as well...or just in toys?

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chai3000's Avatar

Wow! Just what I've been searching for .. Now to pitch my idea and wait for a positive reply!!!

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countofmontecristo's Avatargold

Hi Kathleen-

While I cannot speak for Michelle or EN in general, it was disclosed that the 'sweet spot' for this search was the 2-6 year old age group.

Rodger also pointed out that board games typically are a harder sell overall. Not to be a naysayer- just wanted to bring those points to your attention.

I think a lot of us need to visit Babies r Us and Toys r Us and take a good look at what is out there for that age bracket today.  I did, and believe me, the pickings are mighty slim for the under 3 year old crowd. This search could be tougher than I thought. 


The positive takeaway of this search is the SKY IS THE LIMIT statement made earlier.
This means budget constraints (within reason)are still an issue, but not if you just invented the next Teddy Ruxpin or Furby follow-on.  Reach for the Sky!

Good luck!

Saletta .
Kathy Day
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letm31n's Avatargold

I'm in G1! I hope to have the next Teddy Ruxpin or Furby :) Good luck to all in this search!

Mysoon
A Kiro
Saletta .
Frank White
Ralph Machesky
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kdc's Avatargold

Thanks Ralph, I did notice the age group...but, I was thinking along the lines of board games for children in that age group...like those I used to play, Candy Land, Uncle Wiggily and Hi Ho Cherry O...we used to have a lot of board games growing up....too bad everything is electronic now.

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inovate's Avataree_badge

Kathleen, Maybe a board game would work if it also gave the kids some activities to preform to advance on the board. Or some test of moral or patience. 

Good luck

Kathy Day
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rogerbrown's Avatargold

Got some confusing emails from Inventors based on my earlier post, so let me clarify.

Let me make sure everyone understands when I said "Board games are some of the hardest to get a company interested in." Does not mean don't submit board games to the search. It just means that is a difficult target to hit. You need to make sure your board game is clear what the play value is and what makes it different from other board games. 

Example: Look at Monopoly. They make a Star Wars edition, Coca Cola, Batman and close to 100 versions. The play value is the same in all of them just the figures and board characters are different, the rules are the same. So saying make a Trump version of Monopoly is not a new game Shiffman would be interested in.

When I said "Velcro and suction cups can be considered hazards for smaller kids depending how the are used." I did not say don't use Velcro or suction cups. I did say "depending how the are used." The same goes for magnets. They can be choking hazards and they can be expensive. It all depends on how you use them, where they are placed. They can be embedded in the structure of the toy so they not easily removed.

Just keep in mind these are going to be played with by small kids. Make sure you convey your design has the kids safety in mind if you are using any of those items. My 3 year old granddaughter has a fishing pole with a lure on the end that has a magnet embedded in plastic that is used to pick up the play fish with the metal strip embedded in mold of the fish. The only way to get to the metal strip or the magnet is with a hammer. So you can say the company did everything possible to protect the kid in its design.

So use materials you feel work best, but just keep safety as part of your equation. And do your  best to convey your HOOK in the description. Don't expect just "GET" it because you do. If it has a educational component point that out. If an adult version of the same toy could be made, point that out. I have a toy that can be sold to kids but also marketed to adults at sports events. That is a aspect to promote. So, really look at your idea and see all possible markets. 

Saletta .
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kdc's Avatargold

With my ideas, I try to say away from choking hazards anyway...games and toys that states not recommended for children under 5, is just their protection from a lawsuit...you can buy it for a 12 year old, but that doesn't mean that 12 year old doesn't have a 3 year old sibling that can get into it.  I know, I know...I think too much, but it is something a lot of parents doesn't think about when they buy toys that are age appropriate for one child, not thinking about the younger ones.

Also, it states the 'sweet spot' is children between 2 and six, but it doesn't say it is limited to that age group. Maybe one of the EN staff can clarify if they are only looking for toys for that age group.

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magurn's Avataren_staff_badge

Hi Kathleen!

We are accepting ideas for toys in all categories and ages. Mr. Shiffman did indicate that his ideal sweet spot was between the ages of 2-6, but if you feel you have a "WOW" toy concept that may skew older, you're welcome to submit it.

Best of luck to all!

A Kiro
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kdc's Avatargold

Thank you Michelle...that was the answer I was hoping for.

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magurn's Avataren_staff_badge

Hello to all! 

Need some toy inspiration? Check out this post on the EN Blog highlighting some trends from Toy Fair 2017!

Mysoon
Ralph Machesky
Kathy Day
Michael Heagerty
Charlie Lumsden
Saletta .
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inovate's Avataree_badge

Thanks Michelle very inspirational.

Kathleen see board games might be happening in 2017, we'll just have to wait and see.

Aloha Charlie

Ralph Machesky
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jdowney9000's Avatar

Saw some popup book board games.

Neeto padeeto!

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hdutton's Avatar

I have always been fascinated with the way some people want to "cash in" or everything they do. I am not saying it is a bad thing, I am just expressing my own fascination with this prospect. I have had some people tell me this is the opinion of a man who will never have a dime to his name. As true as this may be, I figure I have never had very much, so I don't expect very much. I do know that you can't loose what you have never had and 100% of nothing is still nothing, but 10% of anything is more than what I have now. I personally would likely pee my self if I ever saw one of my ideas sitting on a store shelf. It would not bother me in the least because I would be too distracted to really care.

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wittyinventor's Avatargold

Hey Michelle,

Are they open to adjuncts to existing brands?

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magurn's Avataren_staff_badge

Hi Saletta!

As long as the concepts are able to be patented, you are welcome to submit. The more universal in nature a product can be, it is always helpful, but if you have a suggestion for a brand that provides that "gotta have it" factor, definitely put it into contention.

Best of luck!

Saletta .
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rogerbrown's Avatargold

It depends on the company and the addition you bring to them. Take a skateboard as an example. If you brought them a add-on to the skateboard that made it whistle as you moved utilizing the wind. That would be something if their was interest they would sell as a lone product and not add it to the skateboard as part of the board. Reason being most skateboarders that are doing tricks and riding rails, flips, etc would have no interest in this add-on because it would interfere with the handling and flipping of the skateboard. So it would be a waste to put it on their main line. They would let the consumer decide if they wanted to add it to the skateboard. It would be a niche item. Then they would need to determine if the niche would be profitable and give them a (ROI) return on investment.

Now if your idea was a improvement on the wheels that allowed the user to do more tricks, have better riding control and did not add significant cost to the boards they are already selling that would be something they would be open to seeing because it allows for higher sales or a premium version at a higher cost to offset the overall cost and ROI.

Saletta .
Ralph Machesky
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wittyinventor's Avatargold

Thx Michelle and Roger for your response and further insight!

Michelle Sartori
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chai3000's Avatar

Patiently waiting for my positive G4 reply :-)

Fingers crossed my cast was good and my bait & tackle lands me a big fish!

The climbs exciting!!! Good luck to all and thanks EN team.

Michael Heagerty
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ring-go's Avatargold

1 G5 and 2 G4s leading the pack for me on opt ins and they are all of different categories! 

Looking forward to finding the time to add a few new ones..!!

Sky's the limit on this one...or is it?! 

Hoping to see a lot of activity from many on this one of a kind search! 

Best to all!

Ralph Machesky
Saletta .
Michelle Sartori
Mysoon
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magurn's Avataren_staff_badge

Hey guys!

Just a quick reminder, today is your BONUS DAY for submitting your next big toy idea to Roger Shiffman! 

This search ends tomorrow night, Tuesday, at 11:59 PM PST!

Best of luck to all!

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dljinnovations's Avatargold

Hey Michelle, so is that tonight or tomorrow night at 11:59 PM PST?

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magurn's Avataren_staff_badge

My apologies Derrick, need more coffee this morning - the search ends TOMORROW, Tuesday, at 11:59 PM PST.

Ralph Machesky
Derrick James
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dljinnovations's Avatargold

Cool Michelle.  I figured that's what you meant by BONUS DAY, but just wanted confirmation.  Thanks!

Michelle Sartori
Ralph Machesky
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countofmontecristo's Avatargold

I may sit this one out. I Invented a great GAME...but not toy. May submit to open search or others, but don't think mine can compete with the likes of Furby, etc...

Hope you all have some winners!

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sjane722's Avatar

If your toy is based on a pre existing character, you submit the idea with the hope that it will be seen by the company as worth the time, energy, and expense needed to acquire listening right?

Or do you have to do some of that research yourself before submitting, to assure prospective manufacturers that that path would be a smooth one?

Ralph Machesky
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countofmontecristo's Avatargold

Hi Sarah-

My game concept is unique, (I already checked) exciting and fun for the whole family!

I just couldn't get past the whole problem of seeing too much 'me' in this world vs the 'we'.

It will be a hit, just not in this search, so no worries. Thanks for your thoughts, just the same!

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kdc's Avatargold

I have three submissions, but only two are showing on my Dashboard. The one that is not showing, is a re-submit.

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magurn's Avataren_staff_badge

Hi Sarah!

You may want to check out this post on brand licensing to help guide you. One thing we often suggest is to perhaps show the concept working generically, and suggest licensing/branding options to enhance the product.

Hi Kathleen, can you please message me with the details of the submission opt in so I can have the web team review?

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kdc's Avatargold

Michelle, I just checked and they are all showing up this morning...thanks.

Ralph Machesky
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magurn's Avataren_staff_badge

Oh good!

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kdc's Avatargold

No Michelle...it's not showing..I will message you.

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linkylink's Avatargold

Man I am so torn! I have submitted 2 ideas on this one. One very simple which I know will work and one very technical... 

I am in no way shape or form an engineer, or a robotics wizkid and did my best to "guess" how the technology part of my concept would or could come together. keeping in mind if Roger has the team to create interactive toys such as Furby and furreal pets, mine should be a breeze to figure out right?..lol. So that is where i'm torn.If i'm not actually designing, inventing or figuring out the technology that goes into the toy concept and the technology might all ready be patented (as I have seen it utilized in other toys) can just my brand and design around the use of the technology be patented? 

Anywho I played with this thought for a while and figured to just go for it and submit it!  just curious what the views on this is from the rest yall. 

excited to see how this search plays out!

good luck everyone :)

Ralph Machesky
Michael Heagerty
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ring-go's Avatargold

Hi Kristen,

I almost always try to figure out the mechanics of whatever it is that I create, but I also don't believe that it is always necessary...and within this search I think you made the right call to go forward with it. In fact you just reminded me of an idea I had, some time ago, that fits into exactly what you have described..! 

I just finished putting one in and now I need to decide if I can live up to "just one more!"

Thanks a lot! lol! :D

Ralph Machesky
kristen ami
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linkylink's Avatargold

My pleasure Michael! Good luck :)

Ralph Machesky
Michael Heagerty
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dljinnovations's Avatargold

Kristen,

I am certainly no patent expert.  However, I do know that most patents are not granted based on completely new ideas, but improvements upon, and unique applications of existing technology.  For example, if my idea uses a spring, certainly springs are not new technology.  However, if my idea uses a spring to accomplish a unique function then that MAY be patentable.

I think you did the right thing in describing the use of the technology as best you can, and allowing the EN IP experts decide if you have enough to warrant IP protection.

Ralph Machesky
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