Welcome to the forums!

Our encouraging community is a dedicated resource for innovators everywhere.

Learn about industry trends, common questions,
and stay informed of the latest happenings at Edison Nation.

NEW Search! Roger Shiffman and Edison Nation are looking for the next great toy!

magurn's Avataren_staff_badge

Known as a multi-billion dollar “hit machine,” Roger Shiffman is the man behind some of the most popular toys in recent history, including Furby and FurReal Friends.

Roger Shiffman has now partnered with Edison Nation to find the next great toy invention.

The sky's the limit with this search. Toy concepts can be in any category and at any price point. While Roger is open to reviewing all innovative toy concepts, he notes that the sweet spot is toys for children that are between two to six years old. 

Click here to learn more and submit your idea!

Happy Inventing!

A Kiro
kristen ami
Saletta .
Mary Gorman
Robert Pontius
posted    Report this topic
Reply
ring-go's Avatargold

I am so stoked about this search!! It just doesn't get any better than this!!

Thank you Team E.N. for such an amazing opportunity!!

Glenn Stok
Kathy Day
Robert Pontius
Saletta .
Mary Gorman
Michelle Sartori
posted    Report this post
wittyinventor's Avatargold

Me too Michael!!!  This is going to be a blast!  It just keeps getting better and better!  WTG EN!

Glenn Stok
Michael Heagerty
Kathy Day
Mary Gorman
Robert Pontius
posted    Report this post
linkylink's Avatar

Im so happy for this search! :)

Saletta .
Mary Gorman
Michael Heagerty
Kathy Day
posted    Report this post
letm31n's Avatar

'BING!' :)

Michael Heagerty
posted    Report this post
countofmontecristo's Avatar

2-6 years old?  Gotta remember:

- No small parts, potential choking hazard

- No parts that can easily removed, (same reason)

- Eye catching, (easily identifiable by a small child)

- Durable, washable or easily cleaned.

- Nothing that the Consumer Product Safety Commission (or parents)would object to.

I hope others will post some more guidelines here.  Feel free to chime in with design guidelines, but NO designs or spoilers.  Just common sense stuff that some of us older folks may forget.  

Good Luck everyone!

Now...what was I babbling about again?

Mysoon
Jacob Downey
Michelle Sartori
Robert Pontius
posted    Report this post
kimmyk's Avatargold

Good thoughts... it's hard to keep with all the latest taboo items.  I would add magnets to the list.  I submitted a child-related item once that used a magnet, and it got rejected because apparently moms don't want the kiddos exposed to them.  Funny, cuz we used to play with them all the time!  lol

To me, boys are much easier to deal with toy-wise.  I had very few girls around when I was growing up, and only have sons.  They keep coming up with all kinds of things for girls that just seem bizarre to me.  (Bratz dolls, for example. Ewww!)  I'm always happy when my granddaughters have normal toys.  All this weird fantasy stuff is too far out there for me.

Ralph Machesky
paul ortega
posted    Report this post
magurn's Avataren_staff_badge

Hi guys!

Roger Shiffman has a ton of connections and reach in the toy industry and will work with the appropriate party alongside EN to get development, manufacturing and distribution to any idea he chooses as a finalist.

Best of luck to all and thank you to Ralph and Roger for those guidelines!

Ralph Machesky
posted    Report this post
magurn's Avataren_staff_badge

Hi Eduardo, The split will be the standard 50/50 split, there are no deductions.

posted    Report this post
magurn's Avataren_staff_badge

Hi Frank,

The agreement with Edison Nation has with Roger Shiffman including his royalty revenue on the products, has no affect on any of the earnings for our innovators. There are several ways Mr. Shiffman can take any finalists, including manufacturing them himself, working with another company, etc. 

In general, the fees will not affect our innovators' splits.

posted    Report this post
ring-go's Avatargold

Hi Michelle!

So is it safe to say that whether Mr. Shiffman decides to manufacture or work with another company, the royalty rate that E.N. negotiates will be based on the wholesale receipts of the developed products as would be the case in all the other partnerships?

posted    Report this post
kdc's Avatargold

Michelle, is this search open for children's board games as well...or just in toys?

posted    Report this post
chai3000's Avatar

Wow! Just what I've been searching for .. Now to pitch my idea and wait for a positive reply!!!

posted    Report this post
countofmontecristo's Avatar

Hi Kathleen-

While I cannot speak for Michelle or EN in general, it was disclosed that the 'sweet spot' for this search was the 2-6 year old age group.

Rodger also pointed out that board games typically are a harder sell overall. Not to be a naysayer- just wanted to bring those points to your attention.

I think a lot of us need to visit Babies r Us and Toys r Us and take a good look at what is out there for that age bracket today.  I did, and believe me, the pickings are mighty slim for the under 3 year old crowd. This search could be tougher than I thought. 


The positive takeaway of this search is the SKY IS THE LIMIT statement made earlier.
This means budget constraints (within reason)are still an issue, but not if you just invented the next Teddy Ruxpin or Furby follow-on.  Reach for the Sky!

Good luck!

Saletta .
Kathy Day
posted    Report this post
letm31n's Avatar

I'm in G1! I hope to have the next Teddy Ruxpin or Furby :) Good luck to all in this search!

Mysoon
A Kiro
Saletta .
Ralph Machesky
posted    Report this post
kdc's Avatargold

Thanks Ralph, I did notice the age group...but, I was thinking along the lines of board games for children in that age group...like those I used to play, Candy Land, Uncle Wiggily and Hi Ho Cherry O...we used to have a lot of board games growing up....too bad everything is electronic now.

posted    Report this post
inovate's Avataree_badge

Kathleen, Maybe a board game would work if it also gave the kids some activities to preform to advance on the board. Or some test of moral or patience. 

Good luck

Kathy Day
posted    Report this post
kdc's Avatargold

With my ideas, I try to say away from choking hazards anyway...games and toys that states not recommended for children under 5, is just their protection from a lawsuit...you can buy it for a 12 year old, but that doesn't mean that 12 year old doesn't have a 3 year old sibling that can get into it.  I know, I know...I think too much, but it is something a lot of parents doesn't think about when they buy toys that are age appropriate for one child, not thinking about the younger ones.

Also, it states the 'sweet spot' is children between 2 and six, but it doesn't say it is limited to that age group. Maybe one of the EN staff can clarify if they are only looking for toys for that age group.

posted    Report this post
magurn's Avataren_staff_badge

Hi Kathleen!

We are accepting ideas for toys in all categories and ages. Mr. Shiffman did indicate that his ideal sweet spot was between the ages of 2-6, but if you feel you have a "WOW" toy concept that may skew older, you're welcome to submit it.

Best of luck to all!

A Kiro
posted    Report this post
kdc's Avatargold

Thank you Michelle...that was the answer I was hoping for.

posted    Report this post
magurn's Avataren_staff_badge

Hello to all! 

Need some toy inspiration? Check out this post on the EN Blog highlighting some trends from Toy Fair 2017!

Mysoon
Ralph Machesky
Kathy Day
Michael Heagerty
Charlie Lumsden
Saletta .
posted    Report this post
inovate's Avataree_badge

Thanks Michelle very inspirational.

Kathleen see board games might be happening in 2017, we'll just have to wait and see.

Aloha Charlie

Ralph Machesky
posted    Report this post
jdowney9000's Avatargold

Saw some popup book board games.

Neeto padeeto!

posted    Report this post
hdutton's Avatargold

I have always been fascinated with the way some people want to "cash in" or everything they do. I am not saying it is a bad thing, I am just expressing my own fascination with this prospect. I have had some people tell me this is the opinion of a man who will never have a dime to his name. As true as this may be, I figure I have never had very much, so I don't expect very much. I do know that you can't loose what you have never had and 100% of nothing is still nothing, but 10% of anything is more than what I have now. I personally would likely pee my self if I ever saw one of my ideas sitting on a store shelf. It would not bother me in the least because I would be too distracted to really care.

posted    Report this post
wittyinventor's Avatargold

Hey Michelle,

Are they open to adjuncts to existing brands?

posted    Report this post
magurn's Avataren_staff_badge

Hi Saletta!

As long as the concepts are able to be patented, you are welcome to submit. The more universal in nature a product can be, it is always helpful, but if you have a suggestion for a brand that provides that "gotta have it" factor, definitely put it into contention.

Best of luck!

Saletta .
posted    Report this post
wittyinventor's Avatargold

Thx Michelle and Roger for your response and further insight!

Michelle Sartori
posted    Report this post
chai3000's Avatar

Patiently waiting for my positive G4 reply :-)

Fingers crossed my cast was good and my bait & tackle lands me a big fish!

The climbs exciting!!! Good luck to all and thanks EN team.

Michael Heagerty
posted    Report this post
ring-go's Avatargold

1 G5 and 2 G4s leading the pack for me on opt ins and they are all of different categories! 

Looking forward to finding the time to add a few new ones..!!

Sky's the limit on this one...or is it?! 

Hoping to see a lot of activity from many on this one of a kind search! 

Best to all!

Ralph Machesky
Saletta .
Michelle Sartori
Mysoon
posted    Report this post
magurn's Avataren_staff_badge

Hey guys!

Just a quick reminder, today is your BONUS DAY for submitting your next big toy idea to Roger Shiffman! 

This search ends tomorrow night, Tuesday, at 11:59 PM PST!

Best of luck to all!

posted    Report this post
dljinnovations's Avatargold

Hey Michelle, so is that tonight or tomorrow night at 11:59 PM PST?

posted    Report this post
magurn's Avataren_staff_badge

My apologies Derrick, need more coffee this morning - the search ends TOMORROW, Tuesday, at 11:59 PM PST.

Ralph Machesky
Derrick James
posted    Report this post
dljinnovations's Avatargold

Cool Michelle.  I figured that's what you meant by BONUS DAY, but just wanted confirmation.  Thanks!

Michelle Sartori
Ralph Machesky
posted    Report this post
countofmontecristo's Avatar

I may sit this one out. I Invented a great GAME...but not toy. May submit to open search or others, but don't think mine can compete with the likes of Furby, etc...

Hope you all have some winners!

posted    Report this post
countofmontecristo's Avatar

Hi Sarah-

My game concept is unique, (I already checked) exciting and fun for the whole family!

I just couldn't get past the whole problem of seeing too much 'me' in this world vs the 'we'.

It will be a hit, just not in this search, so no worries. Thanks for your thoughts, just the same!

posted    Report this post
kdc's Avatargold

I have three submissions, but only two are showing on my Dashboard. The one that is not showing, is a re-submit.

posted    Report this post
magurn's Avataren_staff_badge

Hi Sarah!

You may want to check out this post on brand licensing to help guide you. One thing we often suggest is to perhaps show the concept working generically, and suggest licensing/branding options to enhance the product.

Hi Kathleen, can you please message me with the details of the submission opt in so I can have the web team review?

posted    Report this post
kdc's Avatargold

Michelle, I just checked and they are all showing up this morning...thanks.

Ralph Machesky
posted    Report this post
magurn's Avataren_staff_badge

Oh good!

posted    Report this post
kdc's Avatargold

No Michelle...it's not showing..I will message you.

posted    Report this post
linkylink's Avatar

Man I am so torn! I have submitted 2 ideas on this one. One very simple which I know will work and one very technical... 

I am in no way shape or form an engineer, or a robotics wizkid and did my best to "guess" how the technology part of my concept would or could come together. keeping in mind if Roger has the team to create interactive toys such as Furby and furreal pets, mine should be a breeze to figure out right?..lol. So that is where i'm torn.If i'm not actually designing, inventing or figuring out the technology that goes into the toy concept and the technology might all ready be patented (as I have seen it utilized in other toys) can just my brand and design around the use of the technology be patented? 

Anywho I played with this thought for a while and figured to just go for it and submit it!  just curious what the views on this is from the rest yall. 

excited to see how this search plays out!

good luck everyone :)

Ralph Machesky
Michael Heagerty
posted    Report this post
ring-go's Avatargold

Hi Kristen,

I almost always try to figure out the mechanics of whatever it is that I create, but I also don't believe that it is always necessary...and within this search I think you made the right call to go forward with it. In fact you just reminded me of an idea I had, some time ago, that fits into exactly what you have described..! 

I just finished putting one in and now I need to decide if I can live up to "just one more!"

Thanks a lot! lol! :D

Ralph Machesky
kristen ami
posted    Report this post
linkylink's Avatar

My pleasure Michael! Good luck :)

Ralph Machesky
Michael Heagerty
posted    Report this post
dljinnovations's Avatargold

Kristen,

I am certainly no patent expert.  However, I do know that most patents are not granted based on completely new ideas, but improvements upon, and unique applications of existing technology.  For example, if my idea uses a spring, certainly springs are not new technology.  However, if my idea uses a spring to accomplish a unique function then that MAY be patentable.

I think you did the right thing in describing the use of the technology as best you can, and allowing the EN IP experts decide if you have enough to warrant IP protection.

Ralph Machesky
posted    Report this post
linkylink's Avatar

Thanks for your input Derrick! You make good points. 

posted    Report this post
anant_gilra's Avatar

If I made some additions to my idea, and uploaded another attached to the idea which was submitted before the deadline, would the additions made now be reflected in the submitted idea?

posted    Report this post
magurn's Avataren_staff_badge

Hi Anant!

Yes, you can make updates to an active submission - adding attachments, etc. 

Please note that update within your title along with what was added and the date of the update.

Best of luck!

posted    Report this post
magurn's Avataren_staff_badge

IN GENERAL...

If you have a "placeholder" submission in this search, please plan on completing it no later than close of business on Friday, May 5. Otherwise, the submission will be evaluated as it appears.

Best of luck to all!

posted    Report this post
kdc's Avatargold

Michelle, if we resubmit an idea into a new search after making changes based of the feedback of the first search...we wouldn't have to point out the changes, do we? Because it's a new search?

posted    Report this post
magurn's Avataren_staff_badge

Hi Kathleen,

The idea will be reviewed in its entirety so technically, you do not need to point out changes. However, if you want to note that the idea was previously submitted and updated based on feedback within the description, it couldn't hurt.

Best of luck!

posted    Report this post