Known as a multi-billion dollar “hit machine,” Roger Shiffman is the man behind some of the most popular toys in recent history, including Furby and FurReal Friends.
Roger Shiffman has now partnered with Edison Nation to find the next great toy invention.
The sky's the limit with this search. Toy concepts can be in any category and at any price point. While Roger is open to reviewing all innovative toy concepts, he notes that the sweet spot is toys for children that are between two to six years old.