I realize that retailers are not the ones to approach for licensing deals, but I wondered if Target might be different because they do carry their own brands, like Threshold. So I did some investigating, and found this video which I thought was so simple, helpful, and to the point that I had to share it.
She differentiates Brands from Manufacturers which I think is helpful. She also stresses that finding a licensing partner is a numbers game!!
Definitely worth a watch, it's short.