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sjane722's Avatargold

I realize that retailers are not the ones to approach for licensing deals, but I wondered if Target might be different because they do carry their own brands, like Threshold. So I did some investigating, and found this video which I thought was so simple, helpful, and to the point that I had to share it. 

She differentiates Brands from Manufacturers which I think is helpful. She also stresses that finding a licensing partner is a numbers game!!

Definitely worth a watch, it's short.

https://www.youtube.com/watch?v=kC0b88kB7r8

Robert Pontius
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rogerbrown's Avatargold

I agree with what she says. Most large retailer's have their own in house brand but they are not the ones making that brand, it is a separate company or companies.

Example, Walmart has Toy Connection and Mainstay. Multiple companies provide those items under that brand name. Lowe's has Bluehawk as it's in house brand.

You have to find out who makes those items and target them with your idea/product. Another place I like to use as an example is http://www.ttigroup.com. Look at all the brands they make for other companies. Or look at http://www.ttigroup.com. and look under brands and see all the areas they cover under different names.

These are the companies you target. Yes, it is a numbers game, but the numbers only matter if you take the time to select the proper targets.

Robert Pontius
Sarah Mann
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sjane722's Avatargold

Thanks Roger!

Good info!

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crystaldiane's Avatargold

Great post Sarah. I ended up watching a string - yikes.  Good thing to do here on a 109 degree day. 

Sarah Mann
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sjane722's Avatargold

That sounds like torture!!!

Cold showers all day!!!

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sjane722's Avatargold

https://www.youtube.com/watch?v=PMwyhqSG0hw

Another excellent video by AmyJo. She has so many, and I find hers much better, and easier to watch than the others with this company who also make videos.

She offers a lot of information in a very pleasant, direct manner. 

This video is on the Pull Through method, something I had never heard of before.

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crystaldiane's Avatargold

Hi Sarah, I have been watching a lot of these videos. I find them very insightful, and a reminder of process  - tuning up my own sales skills that are rusty.  One thing I am having a hard time getting over though - is how does a BRAND NEW Inventor/Product Designer with no past success get in the door. Most of these are from people that managed to get 'that first one' out of the way - and did it the way we all thought - got a patent first then started prospecting - now they have some credibility and its easier - Im trying to work out a strategy for 'that first one'. Not sure what that might be.  Any insight? Thanks. 

Sarah Mann
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