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Bug Tape Candy

kdc's Avatar

I got to thinking about The Bug Tape Candy as Halloween approaches and was wondering if there is any update on it's success.

Elizabeth Crouch
Karen C Adams
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kdc's Avatar

This is what I found next to my desk at work...but it's not as fun.

Kim L
Karen C Adams
Derrick James
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dljinnovations's Avatargold

That's not very appetizing Kathleen.  I'd rather have Bug Tape to snack on LOL :)

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sgdromms's Avataren_staff_badge

kathleen -

Boston America is still selling the product, but after last year they worked on new packaging that was focused on more retailer schematic friendly. They also have developed a holiday version, so hopefully will be able to find both out there at retailers near you !

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keeztan's Avatargold

Not quite sure what Holiday goes with Bug Tape. Flies with Santa Hats? Heartshaped Roaches for Valentine's Day? 

Kim L
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sgdromms's Avataren_staff_badge

Mark - think Christmas holiday.... we will check with Boston America, make sure it is OK to release the image of product, and try to post here ASAP...satisfy your inquisitiveness.

Guess for Valentines could do a version with Love Bugs !

Kim L
Mark Bartlett
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kdc's Avatar

Thanks!  Can't wait to see it!

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kdc's Avatar

Halloween spiders...

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sgdromms's Avataren_staff_badge

So here is the image of the NEW and IMPROVED packaging concept that Boston America updated Bug Tape with.

This is a great example to show how products evolve based upon performance, and how the packaging itself can even be identified as something that impacts sales. We will await to see the results, but was great to see Boston America reviewing the feedback on the product at retail, and making some slight changes for the second release of product into the market. Just goes to show how many different details go into a product being on the market. 

This was a consumer reaction driven change, as you look at the original and the revised you can see how Boston America wanted to ensure that the consumer had a more clear understanding/view of exactly what the product was.

Jeremy C
Karen C Adams
Kristina Poindexter
Mark Bartlett
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sgdromms's Avataren_staff_badge

and here is image of product called Humbugs, that was the Holiday themed pitch. Awaiting update here as it wasn't as well received, and as you can see it was pitched PRIOR to the packaging change that they enacted for the original Bug Tape...so could easily envision this converting to new packaging moving forward, depending upon the results of Bug Tape we see.

Kim L
Karen C Adams
Kristina Poindexter
Mark Bartlett
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kdc's Avatar

HumBugs...that's cute!  Nice stocking stuffer too.

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kimmyk's Avatargold

I was just asking about Bug Tape on another thread.  I'll check around again, now that I see the change.  I was looking for the old packaging.

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jdowney9000's Avatar

As a resident 4y.o.; I must opine.

The "new and improved" packaging needs to be more apatizing. It looks more like a toy than a candy.

Color the bugs.

Now the Humbugs on the other hand; are a great idea. As Kathleen said; "Nice stocking stuffer", and...

I think we can all agree that more candy at Christmas is a good idea. 

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kdc's Avatar

I do like the first version better. As a kid, I always like things that came in a 'can' that I can use for other things once it was empty...and bug tape does come in a little round container that you pull the tape out of. One other thing...if you or the kids doesn't eat it all at once, you can place it back in the can and close it up for later and I'm not sure you can reuse the packaging in that way with the new version. I'm sure the change is a cost issue...just sharing my thoughts.

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magurn's Avataren_staff_badge

Hey guys! You can find the product on Amazon here (believe it is also sold at Party City) - Bug Tape

Jeremy C
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sgdromms's Avataren_staff_badge

Kathleen - the change was not a cost issue, it was an action taken by the company based upon response and reaction at retail by the consumer and retailers. This is why packaging is also key...products need to fit into spots that retailers have in schematics...often those spots are difficult to come by, products that have different dimensions or footprint than products they may be replacing can start a domino effect on a schematic set, that many retailers will shy away from.

An example we know well was a community members innovation called Befudiom , which when originally launched folks in Design/Marketing loved the unique name and the unique box shape that was created...in reality...it didn't do well because retailers pushed back on the shape of the box, it wasn't the standard board game box that they hd their shelves typically set for.

The rebranding to Crazy Phrases and the new dimensions (more traditional) of the box ultimately got it a second chance on the market. There can be great innovations, but every aspect of how they are presented to customers truly comes into play.

Absolutely agree on the aesthetics of the original design...but sales results drive action...and rather than give up on an item that just did OK, the manufacturer listened to retailers and re-invested in packaging to try to drive stronger sales of the product. We have our fingers crossed that the changes end up ultimately driving greater sales.

Jeremy C
Michelle Sartori
Mark Bartlett
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karenadams's Avatar

I have had a candy concept for a number of years that I had forgotten about.

Is packaging required in order to present the candy? Thank you!

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sgdromms's Avataren_staff_badge

Karen - No, there isn't a need for the packaging to be existing. Certainly if you had a vision of what that could looki like, feel free to add, but the partners we have in the space would look at candy items by themselves as well.

Hope this helps.

Karen C Adams
Michelle Sartori
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karenadams's Avatar

Thank you Scott as I looked into this a few years back, packing was mentioned also which creating packing wouldn't be a problem my creative side didn't want to do it. 

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kdc's Avatar

Thanks for the response Scott...that does make sense and explains a lot. I used to always think a shape different than others on the shelf would attract attention...but, now I see the reasoning behind it.

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karenadams's Avatar

Is the inventor of Bug Tape a member of EN? 

( Mistakenly thought Scott the inventor at first as he is so knowledgeable about the product).

....and now I have the packaging concept.POOF!

Pretty excited but have no clue where this candy and packaging are going yet.

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jdowney9000's Avatar

Karen,

Yep. I believe it is a team of two; who almost discarded the idea.

I remember the whole thing going down (mine got bit by the patent bug, and his red tape).

Karen C Adams
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keeztan's Avatargold

https://www.edisonnation.com/forums/live-product-s...

Original Topic here I believe

Karen C Adams
Robert Pontius
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magurn's Avataren_staff_badge

Hi Karen!

Here is a blog post about the two inventors, Bill Ward and Adam Adams who created Bug Tape: http://blog.edisonnation.com/2016/01/licensing-deal-for-adam-adams-and-bill-ward-with-boston-america/

Karen C Adams
Robert Pontius
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crystaldiane's Avatar

What  a COOL Idea. You know I love halloween - I am noted (Long ago) for my great BYOP (Bring your own pumpkin) carving parties.  Bug tape. What next? Of course I was scouring stores over the weekend, and came across another new item, a monster shaped bread cut out - egg goes in the middle so it looks like an eye.  Halloween and Gooey stuff is Big Business. 

Michelle Sartori
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kdc's Avatar

I agree Crystal...it's the one time of the  year that if you screw up a recipe, you can always pretend it was supposed to look that bad..because it's Halloween!

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karenadams's Avatar

Scott Dromms I have a better concept for HumBugs packaging.  Might the company be interested?

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sgdromms's Avataren_staff_badge

Karen - For the product (Bug Tape) they have revised the original "tub" packaging they originally used for Bug Tape (and HumBug Tape) to a boxed version...and jury is out on the results of that to date.

With that said, I would suggest that a packaging concept for a specific candy is trickier, than saying that you have a innovative packaging concept that may have impact across a variety of candy products.

But, never say never as sometimes little changes can make a big difference, I would just look at packaging that could have additional future products inserted into it as well.

Hope that helps and makes sense.

Jeremy C
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karenadams's Avatar

Thank you Scott. Yes this makes perfect sense!

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