Here is a fun exercise. I’m surprised how many Inventors leave out some of the attributes of their invention when they present it that could be the tipping point between a person GETTING their idea or not. Also, how Inventors focus on other parts that really aren’t that important when you are trying to get a company interested in your product from a licensing point of view.
And lets not forget that you can have a different HOOK depending who you are approaching. Your Hook to the company may not be the same HOOK you are going after to the consumer.
Take a look at the two sell sheets below; I have left off the text so all you get are the graphics and the title. Based on that what do you think is the purpose of each item and what would you assign as their HOOKS? Do you see any HOOKS you would assign differently to the company and to the consumer?