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Hasbro, Mattel Toy Broker List

muddejp's Avatargold

I need quick help. I am trying to get my product in front of some major toy companies. I have a functioning prototype, sales sheets, etc. created and ready to present.

I have contacted Hog wild toys and Spin Master. Hog Wild toys passed on the project. They said that is was a mass market toy and they deal in specialty stores.

I need to get this in front of some mass market toy companies. Hasbro and Mattel require the use of a toy broker and will not take individual submissions.

I am looking for anyone’s experience in this area. Any information, no matter how small will help me make the right decisions. If you have anything that you would like to share, please post it here or if you do not like posting on the forums, please email me.

This is the list of toy brokers supplied by Hasbro. Does anyone have any experience with any of these companies?

MARRA DESIGN ASSOCIATES, INC. – www.marradesign.com
ROYALTY PROS – www.royaltypros.com
DELANEY PRODUCT DEVELOPMENT – Hanover Park, IL
NEWFUNTIERS – www.newfuntiers.com
ANJAR COMPANY – www.anjar.com
EXCEL DEVELOPMENT GROUP – www.exceld.com
REHTMEYER, INC. – www.toysngames.com
CACTUS MARKETING SERVICES – www.cactusmarketing.com

Thanks!

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hollyshoe's Avataree_badge

I’m glad Paul posted- he’s deep in the middle of a toy pitch! In the Nov issue of Inventors Digest there is an article about Hasbro. They mentioned the Chicago Toy and Game Fair 20-23 Nov.

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cowbell's Avatarg8_badge

Edited…too long…sorry bout that…

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muddejp's Avatargold

Thank you everyone. I am going to pursue all possible avenues.

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marcus's Avataree_badge

I’ve used Excel Dev.. They passed on my game idea but gave me usefull feedback for a nominal fee. They were honest about things and didn’t try to con me into anything.

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darrell's Avatar

Hey Greg I to am a person with a toy idea, I have drawings and two prototypes, one that works. I plan to try and take this to one of the Everyday Edison casting calls, but here is another company you might try, I’ve spoke with someone at this company and so far they seem to be very easy to talk with, I just haven’t sent anything to them yet. The companys name is “Leaps and Bound” give them a shot, I’m trying to find other companys as well just to have some others opition until I get things where I think they need to be before I submitt something. GOOD LUCK

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muddejp's Avatargold

Thanks Darrell I will check them out! Thanks Mark for your experience. That is good info, we need to act a little like the BBB here so we can keep from getting burned.

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robjbail's Avatar

Hi Greg, don’t know if your still listening to this thread, but just don’t go with Anjar Company. I don’t know if they are out of business or what. I sent them the fee to review which they promptly cashed and did nothing. They do not return calls or e-mails. I think they must have fallen victim to the economy, so avoid at all cost.

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muddejp's Avatargold

Thanks Robert, that is good info for everyone to know. I have actually become really good friends with Richard Levy and he has helped me tremendously. We have licensed one product together already and are working on a few others currently.

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muddejp's Avatargold

Roger and David,
Thanks for the info Richard and I are great friends and he does not charge me fees to review. Very similar to David. If a product of mine is worth while then we pursue it, if not we flush it.

David,
I am glad that you posted here. It sounds like you have the right idea and I believe that a true broker is looking to make money off of successful products they license and not off of review fees. I can imagine that that

Roger,
I originally got into the toy market to place an electronic toy but in the process I have created many different ideas that we are working on in a lot of different categories. The mass market toy industry is tough. One thing that I can say is that I am learning a lot about it. Before I met Richard, it took me almost 6 months worth of networking to get to the right people in the large toy companies and then they would take 30 or 90 days to to review an item for me. Now I am able to present and receive responses sometimes even in the same day. From my experience, that is the difference between having a broker and not having one in the toy biz. I would much rather get my feedback quickly from a company and move on to other companies or ideas than sit and wait. The other thing that I am doing is getting my products on MY shelf. Timing is important as well and sometimes it is best to sit on an idea and wait for timing to catch up with it, instead of rushing into a license that is not worth while.

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ingenuwitty's Avatar

Hi Greg,
I’m not sure if you are still keeping up with this entry but it’s my best shot. I’m new to the product development industry and have developed a new toy. I’m looking for someone toy help me with a professional grade prototype, a reputable toy brokerage company and if you know of any networking groups in NYC that may be helpful to a beginner like myself? Thanks for your time.

Best Regards,
Kyle

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muddejp's Avatargold

Kyle,
I agree with Roger. Toy Fair is great. One of my best decisions was to go to Toy Fair and see what it was all about. Especially if you are in NYC, you are already there and there are a bunch of companies located right in the Toy District. I would also recommend any of Richard Levy’s book on Toy Inventing.

The big question/decision is whether you plan on licensing your product or self producing it. If you are planning on self producing it, a professional factory ready prototype will be a great investment. I t will help you get accurate quotes from manufacturers. If you are planning on licensing your toy then most likely a professional prototype wil be a waste of money. To license your product you need a prototype that proves its functionality and play value, other than that the company you license it to will most likely want to put their own style on it and will end up scrapping your expensive prototype.

I hope this helps. I will be in NYC again this year for Toy Fair. Maybe I will see you around.
Good Luck!

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muddejp's Avatargold

One other resource that I would recommend is a documentary called ToyLand produced by Ken Sons. It is a good representation of what really happens when pitching products to the toy industry. You can pick up the dvd from his website. http://www.kensonsfilms.com/ksf/Ken_Sons_Films....

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tom1157's Avatar

Hi Greg- I studied with the Inventright system and they have a great database of companies looking for inventions. They are broken down into different categories and there is a category for toys. Check it out at Inventright.com. Good Luck.

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ingenuwitty's Avatar

Hey Greg,
When you went to your first NYC toy fair what did you find to be the easiest credentials to come up with? Being VERY new to the industry, all I basically have at this point is a business card and need help figuring out how to get my foot in the door… Any recommendations?

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booradley1's Avatar

Anyone have experience with Anjar or Sherman Blank Agency?

Thank you!

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olimits7's Avatar

Hi, I’m also looking for a trustworthy/experienced/successful toy broker; can someone recommend anybody who they’ve worked with in the past and has had a good experience working with them?

I found this list of “toy brokers” online, but I don’t know who would be the best to contact first.

http://bit.ly/e3fGeW

Thank you,

olimits7

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booradley1's Avatar

Olimits, I met with Seven Towns at Toy Fair. They were very professional and have a number of success stories, some are recent. You might want to check them out. They decided not to go with my products but welcomed me to submit in the future.

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olimits7's Avatar

Ok, thanks Brad; I’ll take a look at them online!

Also, if you go with anyone else please let me know your experience with dealing with them. I’ll do the same if I pick another broker from that list.

Thanks,

olimits7

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booradley1's Avatar

Will do, good luck!

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chaser323's Avatar

I still have the paper work from Excel Dev. Group. from 2005 i will send you what I have, to look over.

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olimits7's Avatar

Ok, great…thanks Don!

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mcouzin's Avatar

Another option is to represent yourself (no agent needed) at the Toy and Game Inventor Conference in November in Chicago. www.tandgcon.com or www.tagie.net. It is the only time all year companies like Hasbro, Disney, Spin Master and others (there were 49 speakers last year) will look at your products without an agent if you are not on their professional inventors list. Hasbro has had at least 2 people there since 2006, including their Head of Global Product Acquisition and Inventor Relations.

In addition, there is a full conference agenda taking you from the beginning of your product to global distribution. The networking is unmatched as you have breakfast, lunch and dinner with these people for 2 full days and includes a ticket to the Toy and Game Inventors of they Year Awards Dinner, www.tagieawards.com. While you are there, you can also attend the Chicago Toy and Game Fair at no charge. www.chitag.com

Many professional inventors also attend the Conference for the networking.

Richard Levy and Ron Weingartener are updating their book. Watch for it in electronic version. There is also a lot of free information at www.DiscoverGames.com.

Since the thread started with Hasbro, there are 2 Hasbro representatives on the Advisory Board for these three events and the new Hasbro Broker letter includes this Conference and DiscoverGames.com.

Mary Couzin
Director, Chicago Toy and Game Group

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betsykaufman's Avatarg8_badge

Wow, this is a list for toy inventors to keep handy! It’s incredible what kinds of wonderful posts show up on EN! Great info Mary!

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booradley1's Avatar

Thanks Mary! That looks like an amazing event. I definitely want to go.

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ggroeber's Avatar

Just signed up today with E.N…So impressed with the forum section. This page alone is an answer to prayer…We have been seeking a licensing agreement for our product on our own…and it can feel very lonely out there…Hope to get to know all of you and someday contribute to the site….
Gerry
FlyBoard360.llc

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cwilliams's Avatar

Welcome to EN, enjoy the ride!

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