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Insider Licensing Program Assistance

smallprojects's Avatargold

Good Morning Everyone,

My question is probably more directed at the EN Team and or Members that have more experience than myself in the process and have reached the higher levels.

I have tried to research this information based off past postings on the forum and have not quite found what I am looking for.

I was reading this thread last night and it lead me to think a bit further…

https://www.edisonnation.com/forums/other/topics/l...

My question is once an idea has been accepted into the Insider Licensing Program (ILP) there often seems to be a long wait period for more activity to happen, is there any way of accelerating this process by assisting Edison Nation?

STAGE 2 - Preparation - I can see there is not too much information available about this stage, from what I have read so far. I can see that based off probable amounts of submissions EN gets vs. amount of staff to handle submissions that it could be overwhelming for an EN team member to spend a significant amount of time on an individual idea or product before they would likely need to move on to the next.

For Stage 2, can one assist by providing more of their own research? On-Paper-Comparisons? Physical Product Testing Comparisons? Top Competitors? Lists of likely Manufacturers?

As an inventor of a new product I would like to do as much as possible to help assist the process of bringing the product to market. I can offer assistance from previously done work to save Edison Nation time if that information is helpful.

Also, this question leads to another question, if one successfully passes Stage 2 and moves on to Stage 3 (Pitching) does one need to submit more photographs, marketing material, etc?

Personally, I submitted a general description of the product/idea, IP information, a basic Sell Sheet with a few photos on it and a private short demonstration video. Most of this material was intentionally made short and sweet, but could be added to if necessary. Does EN want or require more material to successfully make their “Pitching” presentations?

Out of curiosity, what type of Presentation formats does Edison Nation make for a new product idea?


I realize these are some lengthy questions (I hope they are clear), any information that could bring more light to this area would be of value to me and greatly appreciated.


  • STAGE 2 Preparation
    At this time, we perform a best partner review. We take inventory of our retail and manufacturing contacts and begin to map out just who should learn more about your idea.
    We conduct a gap analysis and visit the store shelves to understand the market and to get an understanding as to where your idea fits.
  • STAGE 3 Pitching
    At this phase, your idea is now a “Finalist” and our team begins to proactively pitch your idea. The team is on the phone, on email and using our proprietary presentation system to get the attention of the industry's best.
    When a company expresses interest, we move into term sheets and negotiations. We stay in constant contact with the prospect until we negotiate the best possible deal for you.
  • STAGE 4 Outcome
    In the end, the market decides what products will be successful. There are no guarantees. When the deal is signed, you'll be the first to know! If for some reason we are not successful in finding a licensing partner, we'll let you know why. What we can guarantee is that we're working hard for you and appreciate your trust and patience.
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    magurn's Avataren_staff_badge

    Hi Chase!

    Going to address these one by one:

    My question is once an idea has been accepted into the Insider Licensing Program (ILP) there often seems to be a long wait period for more activity to happen, is there any way of accelerating this process by assisting Edison Nation?

    The evaluation time for each idea does vary depending on the idea and the characteristics of the idea. What I will advise is to provide as much information as possible to submit a fully complete idea.

    The Edison Nation team evaluates all ideas with the perspective that the information provided is all that is available. If you have valuable information about your idea that will help provide a clearer understanding or address more questions, PLEASE INCLUDE THIS INFORMATION. 

    Also, this question leads to another question, if one successfully passes Stage 2 and moves on to Stage 3 (Pitching) does one need to submit more photographs, marketing material, etc?

    There may be instances where the team may request additional information, but as I mentioned in my previous response, all submissions should be as complete as possible when you submit initially. 

    Out of curiosity, what type of Presentation formats does Edison Nation make for a new product idea?

    If a product reaches pitching, an online presentation site is created for potential partners to review.

    Hope this helps to clarify!

    Chase Fisher
    posted    Report this post
    smallprojects's Avatargold

    Hey Michelle,

    Yes this does help clarify. I will review all my material and possibly add some more to my perosnal submission.

    Thanks again! 

    Michelle Sartori
    posted    Report this post