Full Circle Home believes that products shouldn’t just be functional, pretty to look at or environmentally aware... they should be all three (and more).
Full Circle Home's products balance form, function, affordability and responsibility.
They are now looking for food storage innovations for in the home or on the go.
Their goal is to be a healthier, more sustainable alternative to the dozens of plastic lunch/bento box solutions on the market, a more design-conscious alternative to the utilitarian stainless steel options and a more durable and affordable alternative to some of the glass to-go containers.
Full Circle Home is looking for products that:
Can be made with sustainable and/or healthy materials
Can be easily portable
Are easy to store (locking lids, etc.)
Have modular features (divider inserts)
Can preserve food (vacuum seals)
Offer clean design
Provide portion control
Can capitalize on new food trends
Target consumer: Adults ages 25-50 who consider themselves moderately health conscious. They try to take their lunch with them when it's easy, and often take their breakfast on the run because it's necessary.
Price Points: Depends on the innovation - a single container, multiple parts, a set, etc. The materials used will drive the price.
Where Full Circle Home products are sold: Whole Foods, The Container Store, Target, Amazon, Bed Bath & Beyond, Kroger, and smaller gourmet/kitchenware stores.
All great product ideas are welcome: