Changing diapers is kind of like Forrest Gump’s box of chocolates: You never know what you are going to get when you pull the tabs of the stinky, heavy, what-did-I-feed-my-child-and-what-is-that-smell diaper. What parents do know is they need to change the diaper quickly (beware the squirmy toddler!) and they need to quickly dispose of it (beware the horrific odors!).
Fisher-Price is seeking novel, groundbreaking ideas in this market and wants to take the stink out of stinky diapers with the next generation of dirty diaper disposal systems.
Whether you are a new parent or an in-demand babysitter, what are your superman techniques for changing diapers? We all know used diapers don’t belong in the kitchen trashcan. What do you do with your used diaper – be it, disposable or reusable – when it’s changing time?
Fisher-Price challenges you – as an inventor, not just a parent – to really envision the diaper changing process. Understand and address the frustrations behind changing a dirty diaper and contending with the nasty stink it leaves behind. Dare we say, get your hands dirty and research the products that are currently available to parents and find out what does or doesn’t work. What are consumers out there saying about these products and/or their diaper changing dilemmas?
The targeted retail price point is between $30 and $60. The final product(s) could be displayed for purchase at Target, Walmart, Babies “R” Us and other specialty stores.
• Be new to the market;
• Offer convenience and ease of use for the user;
• Be integrated into the ‘process flow’ of changing and disposing diapers;
• Have style and aesthetic appeal in order to blend into the baby’s room;
• Explore incorporating an element of sustainability; and
• Retail at a competitive price
To learn more about Fisher-Price, please visit http://www.fisher-price.com.
We ask for well-communicated ideas. This includes filling out our easy-to-use submission form to the best of your ability. Upload images, sketches and any other media that support your idea. Tell us your story. We even encourage you to create a video demonstrating your innovation. Don’t worry. We aren’t expecting you to break out your inner Spielberg. Please keep videos to less than 2 minutes.
As always, your submission should be unique and protectable (patent protection is helpful, but not a requirement).