Good Housekeeping is searching for your innovative consumer product ideas!



Monday, January 14, 2013
at 11:59PM Pacific Time.

Tell your friends about this opportunity:

The deadline for this search has passed.
Thank you to all who submitted ideas.

Good Housekeeping is dedicated to finding simple and smart solutions for life’s everyday challenges. The popular magazine, website and Research Institute puts innovative new products to the test each day.

Good Housekeeping and Edison Nation have now teamed up to find the best, undiscovered new consumer products to bring to market.

Brainstorm, invent and get your mind working on these core consumer areas:

Personal care
Baby and childcare
Fitness, sports and outdoor recreation
Storage and organization
Home and bath
Lawn, garden and tools
Cooking, kitchenware and food prep gadgets, products and accessories

When developing your submission, there are some key questions to consider:

Does your product solve a common problem?
Can the product be explained or demonstrated in a visually interesting manner?
Does your product have mass-market appeal?
Will the consumer find your product’s promise believable?
Does the product have the potential to provide ongoing sales (refills, supplies, etc.)?

Edison Nation’s team of product review experts will review and research each idea submitted to this challenge.

If your idea is selected, we’ll split royalties with you, 50/50.

Learn More: Watch a video about the Good Housekeeping Research Institute.


We ask for well-communicated ideas. This includes filling out our easy-to-use submission form to the best of your ability. Upload images, sketches and any other media that support your idea. Tell us your story. We even encourage you to create a video demonstrating your innovation. Don’t worry. We aren’t expecting you to break out your inner Spielberg. Please keep videos to less than 2 minutes.

As always, your submission should be unique and protectable (patent protection is helpful but not a requirement).

The deadline for this search has passed.
Thank you to all who submitted ideas.