Initiator is looking for innovations that make traveling with pets easier and more enjoyable



Monday, February 05, 2018
at 11:59PM Pacific Time.

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Initiator is a strategic innovation firm that helps improve people's lives by identifying and solving meaningful needs and problems.

Initiator is searching for innovations that make traveling with pets easier, more convenient and more enjoyable.

Initiator is looking for ideas that meet the following criteria:

  • Solve under-addressed but major pain points when traveling with pets
  • Types of travel:
    • Cars
    • Airplaines
    • Bikes
    • Walking
    • Taking pets into stores and restaurants
    • Hotel stays
    • Overnight stays away from home
  • Target Users: Pet parents (emphasis on dog parents)
  • Target Distribution: 
    • Pet Specialty Retailers
    • Amazon
    • Department Stores

More about Initiator:

Initiator has worked with many different brands including: Energizer, Arm & Hammer, Calphalon and more. Now Initiator is focused on using their expertise to bring your ideas directly to market. 

Leveraging their sourcing and marketing capabilities, Initiator will build a business plan for innovations they will bring to market. Potential paths could include standard licensing deals, building a company around a brand and even crowdfunding leveraged to build brand awareness as well as generating interest from major manufacturers.

All great product ideas are welcome:

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