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Mattel® seeks outdoor toys that can be used for sports activities and games.



Monday, May 16, 2011
at 11:59PM Pacific Time.

Tell your friends about this opportunity:

The deadline for this search has passed.
Thank you to all who submitted ideas.

Toy giant Mattel® is the worldwide leader in the design, manufacture and marketing of toys and family products. Since 1945, the Mattel® family has encompassed such brands as Barbie®, Hot Wheels®, Matchbox®, American Girl®, Tyco® and a wide array of entertainment-inspired toy lines.

As Mattel® continues creating the future of play, they’re challenging you to ideate on safe and durable compound innovations to outdoor toys that can be used for conflict play (e.g. guns, swords, tag, etc.) and/or sports activities (football, soccer, basketball, etc.). Mattel® is also interested in outdoor innovations that are not compound based.

Keep in mind Moms’ primary concerns with outdoor toys:

• Safety
• Durability
• Price
• Promotes physical exercise and physical play

Mattel® is looking for an innovative product to enter the category at mass merchants, so keep in mind the targeted $19.99-$49.99 suggested retail price points.

Note: Mattel® is not interested in summer seasonal toys at this time.

Targeted Consumer:
Primary: Boys, ages 5-11
Secondary: Moms of Boys, ages 5-11 (moms are primary purchaser, not a user of the product)


We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your product innovation. As always, your submission should be unique and protectable (patent protection is helpful, but not a requirement).

To learn more about Mattel®, visit

As with all of our sponsored searches, Edison Nation is not acting as an agent of the search sponsor (in this case, Mattel®). Likewise, not all submitted ideas will be shown to the sponsor.

The deadline for this search has passed.
Thank you to all who submitted ideas.


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