Toy giant Mattel® is the worldwide leader in the design, manufacture and marketing of toys and family products. Since 1945, the Mattel® family has encompassed such brands as Barbie®, Hot Wheels®, Matchbox®, American Girl®, Tyco® and a wide array of entertainment-inspired toy lines.
As Mattel® continues creating the future of play, they’re challenging you to ideate on safe and durable compound innovations to outdoor toys that can be used for conflict play (e.g. guns, swords, tag, etc.) and/or sports activities (football, soccer, basketball, etc.). Mattel® is also interested in outdoor innovations that are not compound based.
Keep in mind Moms’ primary concerns with outdoor toys:
• Promotes physical exercise and physical play
Mattel® is looking for an innovative product to enter the category at mass merchants, so keep in mind the targeted $19.99-$49.99 suggested retail price points.
Note: Mattel® is not interested in summer seasonal toys at this time.
Primary: Boys, ages 5-11
Secondary: Moms of Boys, ages 5-11 (moms are primary purchaser, not a user of the product)
We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your product innovation. As always, your submission should be unique and protectable (patent protection is helpful, but not a requirement).
To learn more about Mattel®, visit www.mattel.com
As with all of our sponsored searches, Edison Nation is not acting as an agent of the search sponsor (in this case, Mattel®). Likewise, not all submitted ideas will be shown to the sponsor.
Is my idea secure?
Yes! Every idea that is submitted to Edison Nation remains private. If your idea is selected to be presented to a partner, we have strict NDAs in place. Your intellectual property is extremely important to us.
If my idea is selected, what do I get?
If your idea is selected for licensing, we will remain in contact with you and our partner from the moment the deal is signed until it is ready for the marketplace. Our team negotiates competitive royalty structures and all licensing revenues are split 50/50 with you, the original inventor.
Why do I have to pay $25?
$25 is a nominal fee to help offset the costs Edison Nation takes on to review each idea that's submitted. It is a one-time cost. If your idea is selected for licensing, we will navigate the road to commercialization -- all at no cost to you. If you are an Edison Nation Insider, the submission fee is only $20!
What do I need to submit?
We'll review all ideas, whether it's a sketch on a napkin or a prototyped invention. You don't need a patent to submit an idea to Edison Nation.
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