Plaid is looking for new product concepts to enhance the crafting experience for their customers



Monday, March 31, 2014
at 11:59PM Pacific Time.

Tell your friends about this opportunity:

The deadline for this search has passed.
Thank you to all who submitted ideas.

  • $2500
  • Minimum advance from Edison Nation
  • 50/50 Share of Licensing Revenues
  • For as long as product is sold

Let’s get to know Plaid®

Plaid Enterprises, Inc. is one of the world’s largest, most diverse manufacturers of creative do-it-yourself products. Known for continually evolving with the ever-changing crafts industry, Plaid’s key product categories include: Craft Painting & Tools; Decoupage; Glass Painting; Stenciling; Fashion Crafting; Jewelry; Art & Drawing; Paper Crafting; Mixed Media; Needlework; Kids Crafts; and more. Notable brands in Plaid’s portfolio include: one of the industry’s best known, Mod Podge®, FolkArt®, Gallery Glass®, One Stroke™, Bucilla®, Martha Stewart Crafts®, Apple Barrel® and Delta Ceramcoat®.

Plaid’s Innovation Needs

Plaid is looking for new product concepts to enhance the crafting experience for their customers. Think of application tools & delivery systems (i.e., innovative ways to apply product like paint, decoupage, or develop new crafts), and storage solutions for big and small items (it often takes many tools and products to create craft projects, so storage is always a challenge). Specific areas to keep in mind: DIY crafting for home decor, gift giving, holiday decorating, personalization, and kids and school activities.

What Problems You Can Help Solve (and other points to keep in mind!)

Ways to make crafting easier/simpler
Tools or techniques to simplify and make crafting more fun
Ways to make crafts less messy
Ways to make crafting projects more successful (i.e., help the user better create their desired result)
Ways to enhance the quality of crafting projects (i.e., create professional results from a simple craft)
Ways to make supply storage easier and more convenient

The Target Customer/Consumer to Keep in Mind (those who typically buy/use Plaid products)

DIY-ers, crafters, decorators, artists, teachers, students/kids, educators, families, Moms, hobbyists

The Competitive Edge Plaid is Hoping to Gain

Plaid wants to be first to market with any new product innovation in crafts. We want to offer products that solve a problem, make things easier, provide new techniques for current craft trends or introduce something new. We are looking for products that inspire creativity and give reasons and seasons for crafting.

Current Plaid Products to Be Inspired By

Explore the product offerings under the following brands: Mod Podge®, FolkArt®, Gallery Glass®, Bucilla®, Martha Stewart Crafts®, Apple Barrel®, and Delta Ceramcoat®.

Price Point

Plaid products range from $1.00 – $20.00

Plaid products are sold in Walmart, Target, Michaels, Jo-Ann Fabric and Craft Stores, Hobby Lobby,,, AC Moore, Ace Hardware, Hancock Fabrics, plus many independent and international retailers. To learn more about this company and to get inspired by their beloved products, visit


We ask for well-communicated ideas. This includes filling out our easy-to-use submission form to the best of your ability. Upload images, sketches and any other media that support your idea. Tell us your story. We even encourage you to create a video demonstrating your innovation. Don’t worry. We aren’t expecting a big-budget production. Please keep videos to less than 2 minutes.

As always, your submission should be unique and protectable (we love to see patented ideas but that certainly isn’t required).
Each idea costs just $25 ($20 for Edison Insiders) to submit.

The deadline for this search has passed.
Thank you to all who submitted ideas.