Mr. Shiffman was the co-founder of Tiger Electronics, which was purchased by Hasbro in 1998.
In 2005, Mr. Shiffman founded Zizzle Toys, where he sold more than $100MM in licensed products for the High School Musical, SpongeBob SquarePants, and Pirates of the Caribbean franchises. Zizzle also launched such new products as iZ, Zoundz and the animatronic Lucky the Incredible Wonder Pup.
Roger Shiffman has now partnered with Edison Nation to find the next great toy invention.
The sky's the limit with this search. Toy concepts can be in any category and at any price point. While Roger is open to reviewing all innovative toy concepts, he notes that the sweet spot is toys for children that are between two to six years old.
With over $1B sold, Furby is considered one of the most popular toys of all time. FurReal Friends and Furby, both originally developed by Shiffman and his Tiger Electronics team, combined to earn $350 million at retail in 2014 alone for Hasbro.
Roger has appeared on The Ellen DeGeneres Show several times for holiday season promotions, as well as on The Today Show.
Edison Nation will accept and review your:
Is my idea secure?
Yes! Every idea that is submitted to Edison Nation remains private. If your idea is selected to be presented to a partner, we have strict NDAs in place. Your intellectual property is extremely important to us.
If my idea is selected, what do I get?
If your idea is selected for licensing, we will remain in contact with you and our partner from the moment the deal is signed until it is ready for the marketplace. Our team negotiates competitive royalty structures and all licensing revenues are split 50/50 with you, the original inventor.
Why do I have to pay $25?
$25 is a nominal fee to help offset the costs Edison Nation takes on to review each idea that's submitted. It is a one-time cost. If your idea is selected for licensing, we will navigate the road to commercialization -- all at no cost to you. If you are an Edison Nation Insider, the submission fee is only $20!
What do I need to submit?
We'll review all ideas, whether it's a sketch on a napkin or a prototyped invention. You don't need a patent to submit an idea to Edison Nation.
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