Mr. Shiffman was the co-founder of Tiger Electronics, which was purchased by Hasbro in 1998.
In 2005, Mr. Shiffman founded Zizzle Toys, where he sold more than $100MM in licensed products for the High School Musical, SpongeBob SquarePants, and Pirates of the Caribbean franchises. Zizzle also launched such new products as iZ, Zoundz and the animatronic Lucky the Incredible Wonder Pup.
Roger Shiffman has now partnered with Edison Nation to find the next great toy invention.
The sky's the limit with this search. Toy concepts can be in any category and at any price point. While Roger is open to reviewing all innovative toy concepts, he notes that the sweet spot is toys for children that are between two to six years old.
With over $1B sold, Furby is considered one of the most popular toys of all time. FurReal Friends and Furby, both originally developed by Shiffman and his Tiger Electronics team, combined to earn $350 million at retail in 2014 alone for Hasbro.
Roger has appeared on The Ellen DeGeneres Show several times for holiday season promotions, as well as on The Today Show.
All great product ideas are welcome: