Roger Shiffman and Edison Nation are looking for the next great toy!



Tuesday, May 02, 2017
at 11:59PM Pacific Time.

Tell your friends about this opportunity:

The deadline for this search has passed.
Thank you to all who submitted ideas.

Known as a multi-billion dollar “hit machine,” Roger Shiffman is the man behind some of the most popular toys in recent history, including Furby and FurReal Friends.


Mr. Shiffman was the co-founder of Tiger Electronics, which was purchased by Hasbro in 1998

In 2005, Mr. Shiffman founded Zizzle Toys, where he sold more than $100MM in licensed products for the High School Musical, SpongeBob SquarePants, and Pirates of the Caribbean franchises. Zizzle also launched such new products as iZ, Zoundz and the animatronic Lucky the Incredible Wonder Pup. 

Roger Shiffman has now partnered with Edison Nation to find the next great toy invention.

The sky's the limit with this search. Toy concepts can be in any category and at any price point. While Roger is open to reviewing all innovative toy concepts, he notes that the sweet spot is toys for children that are between two to six years old. 

With over $1B sold, Furby is considered one of the most popular toys of all time. FurReal Friends and Furby, both originally developed by Shiffman and his Tiger Electronics team, combined to earn $350 million at retail in 2014 alone for Hasbro.

Roger has appeared on The Ellen DeGeneres Show several times for holiday season promotions, as well as on The Today Show. 

All great product ideas are welcome:




Learn more about Edison NationJoin Edison Nation for freeSee our other current searches

The deadline for this search has passed.
Thank you to all who submitted ideas.