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Sure Fit, the home of the Ten Minute Makeover®, provides an attractive and affordable solution for consumers who need to protect furniture from children, pets and general wear or want to quickly and cost-effectively enhance the appearance of a room. Sure Fit is the only slipcover maker to offer 360-degree stretch fabric.
The company, founded in 1914 and category captain with 80% market share selling both major brick-and-mortar stores as well as on-line retailers, has focused its product development and marketing attention on traditional slipcovers and accessories (for sofas, loveseats, chairs, futons, dining room chairs, as well as complementary products like drapes, ottomans and decorative pillows) for at-home use.
Now, Sure Fit is looking for innovations in:
- Applications of or technical improvements to slipcovers (e.g. fit, look or maintenance enhancements) for at-home use;
- Applications of or technical improvements to furniture slipcovers in non-traditional venues (e.g. hospitality, pet, auto accessory, transit, medical, industrial); and
- Products that cover items — other than furniture — for protective or decorative reasons.
An example of products that the Company has independently developed or considered to expand its reach include:
- Protective covers for furniture during painting or home improvement activities;
- Outdoor covers and replacement seat cushions for patio furniture;
- Covers for lampshades;
- Covers for wheelchairs and lift recliners.
Sure Fit is looking for other innovations and inventions to further its authoritative position as “covering experts."
Keep in mind the emerging trends within the category:
• Stretch fabric to minimize SKUs by size and enhance a customized look
• Easy care (e.g. machine washable)
• Treatment focused (e.g. wrinkle-free, odor-free, stain resistance)
• Indoor or outside use
Sure Fit is not interested in products that need to be customized; these innovations must be ready-made, available to purchase off the shelf with just different dimensions based on traditional sizing.
The company is not interested in any apparel products.
We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your product innovation. As always, your submission should be unique and protectable (patent protection is helpful, but not a requirement).
To learn more about Sure Fit, visit www.surefit.com.
Is my idea secure?
Yes! Every idea that is submitted to Edison Nation remains private. If your idea is selected to be presented to a partner, we have strict NDAs in place. Your intellectual property is extremely important to us.
If my idea is selected, what do I get?
If your idea is selected for licensing, we will remain in contact with you and our partner from the moment the deal is signed until it is ready for the marketplace. Our team negotiates competitive royalty structures and all licensing revenues are split 50/50 with you, the original inventor.
Why do I have to pay $25?
$25 is a nominal fee to help offset the costs Edison Nation takes on to review each idea that's submitted. It is a one-time cost. If your idea is selected for licensing, we will navigate the road to commercialization -- all at no cost to you. If you are an Edison Nation Insider, the submission fee is only $20!
What do I need to submit?
We'll review all ideas, whether it's a sketch on a napkin or a prototyped invention. You don't need a patent to submit an idea to Edison Nation.